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Foundations of Advertising & Media

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About

This prestigious course is regarded as one of the most valuable and effective courses for those with fewer than two years industry experience.

Foundations is a comprehensive programme for young practitioners, that covers the fundamentals of the advertising and media world.

This 3-day immersive course includes presentations, case studies and practical exercises that will provide participants with an insight in to the broader industry that sits beyond their own agency, building connections that will last for their entire careers.

Who is this course for?

This course is designed for individuals with fewer than two years of experience in the advertising and media industry. Regardless of your discipline, it’s essential to understand how an agency operates and the various roles required to create outstanding creative and effective output.

  • Foundations 2024
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  • Foundations Night - 2
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  • Foundations Night - 3
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Learning outcomes

  • Understand the organisational structure and functions of creative and media agencies.
  • Recognise the value and significance of client relationship management.
  • Learn about brand stewardship through brand theory and consumer/brand relationships.
  • Understand the role of strategic planning.
  • Dive into the creative world and master the art of the brief.
  • Review emerging digital trends and the importance of integrated marketing communications.
  • Comprehend revenue generation and profitability management.

How is the course delivered and assessed

 
Course delivery
Off-site learning: 3 full days with agency experts.
Interactive exercises: Hands-on activities and discussions.
Agency visits: Explore real-world environments and network with professionals.
Assignment: Complete and present an assignment one month after the course. Assignment will be assessed by a panel of judges and certificates will be awarded.
 
Important dates
Course Dates: 2–4 July 2025
Booking Deadline: 16 May 2025
 
Pricing
Course Fee: $2,800 + GST
 
Terms & Conditions
This course is exclusively available to Comms Council members.
All participants must attend the Foundations of Advertising and Media course in person in Auckland.
 
Click here to read the courses terms & conditions. 

Ready to take the next step?

Enhance your career in advertising and media by enrolling in the Foundations of Advertising & Media course. Don’t miss this opportunity to gain invaluable insights and skills from industry leaders.

Register now to secure your place today.

 

Frequently asked questions

How is the course delivered?Teal chevron pointing down

This is a 3 day off site immersive course. There will be a mix of presentations, case studies, group discussions and practical exercises. Each day will close with an agency visit where you will have opportunity to make invaluable connections with your cohort. An assignment is briefed at the end of the three days where you will then work in groups to reach common learnings and deliver presentations of your own.

What if I miss a session?Teal chevron pointing down

As this is a 3 day continuous learning experience you must be available to commit to all 3 days.

Are there any assessments?Teal chevron pointing down

You’ll complete the assignment in groups over a period of 4 weeks and present back to a judging panel.

Who can I contact for more information?Teal chevron pointing down

Contact Lisa Motteram, Head of Learning and Development at lisa@commscouncil.nz or on 021 614 004