IPA Effectiveness Essentials Certificate

Master the principles of effectiveness and enhance your strategic decision making skills.

About

Build your foundational knowledge of advertising effectiveness.

Understanding effectiveness is critical for succeeding in the advertising and marketing industry. In just 10 hours of online learning, this course equips you with the skills to make better decisions, foster collaboration, and deliver impactful results.

The IPA Effectiveness Essentials Certificate focuses on the principles of effectiveness, providing you with best practices, strategic insights, and lessons from award-winning case studies to transform the way you work every day.

Who is this course for?

This course is ideal for entry-level agency and marketing professionals seeking to understand strategic principles, as well as individuals across all disciplines entering the industry who want foundational knowledge of effectiveness.

Learning outcomes

Understand the fundamentals of key digital marketing disciplines.
Gain skills to excel as a client manager and strategic thinker.
Improve briefing, planning, and execution of digital campaigns.
Learn how to effectively buy traffic and manage display campaigns.
Explore the evolution of SEO and how to leverage it for success.
Understand affiliate marketing principles and manage campaigns.
Develop and refine Paid Search keyword strategies.

How is the course delivered and assessed

Course delivery

Duration: 10 hours of online learning.
Assessment: Includes mini quizzes at the end of some modules to reinforce learning.

Final Exam: A 30-minute multiple-choice assessment.

Certification: Passing the exam awards a digital certificate of completion.

Important dates

Course Dates: Ongoing online course.

Pricing

Members: $450 + GST

Non-Members: $500 + GST

Terms & Conditions

Click here to read the courses terms & conditions.

Ready to take the next step?

Take the first step towards mastering advertising effectiveness. Register now for the IPA Effectiveness Essentials Certificate and unlock strategic insights to enhance your career.