IPA Effectiveness Essentials Certificate

About the course


Understand the role of effectiveness in 10 hours of online learning. It’ll change how you look at the things you do every day.

Make better, more informed strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate.


Who is this for?

This course is perfect for entry-level agency and marketing professionals looking to gain an overview of key strategic thinking and knowledge of effectiveness necessary to succeed in the industry. It is also beneficial for anyone entering the industry in any discipline.

Learning outcomes

  • Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity.

  • Learn effectiveness best practices and why a culture of effectiveness should be embedded in your workplace.

  • Make better, more informed, more strategic decisions in your role.

  • Discover lessons from award-winning effectiveness papers.

Course structure

  • The online course requires 10 hours of learning.

  • The course materials include an interactive workbook, videos, and case studies.

  • Mini quizzes are provided at the end of some modules to help reinforce learning.

  • The course concludes with a 30 minute multiple choice exam.

  • Passing the exam will result in being awarded a digital certificate of completion.

Register now

IPA Effectiveness Essentials Certificate


Course date:  Ongoing online course



Members | $450 + GST

Non-members | $500 + GST


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