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IPA Digital Performance Essentials Certificate

Stay ahead in digital marketing by mastering essential skills like SEO, Paid Search, and campaign planning.
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About

Build your skills to excel in digital performance marketing.

In today’s fast-paced world of digital marketing, staying ahead requires mastering core disciplines like SEO, Paid Search, and digital campaign planning.

This course provides an in-depth understanding of these key areas, equipping you with the tools and techniques to plan and implement impactful marketing campaigns.

By completing this course, you’ll gain the confidence to manage client relationships, plan effective campaigns, and remain competitive in the evolving digital landscape.

Who is this course for?

This course is tailored for junior professionals in the communications industry, as well as experienced individuals looking to enhance their expertise in digital marketing disciplines.

Learning outcomes

  • Understand the fundamentals of key digital marketing disciplines.
  • Gain skills to excel as a client manager and strategic thinker.
  • Improve briefing, planning, and execution of digital campaigns.
  • Learn how to effectively buy traffic and manage display campaigns.
  • Explore the evolution of SEO and how to leverage it for success.
  • Understand affiliate marketing principles and manage campaigns.
  • Develop and refine Paid Search keyword strategies.

How is the course delivered and assessed

 
Course delivery
Duration: 10 hours of online learning.
Assessment: Completion of a mandatory multiple-choice test before the exam date.
Final Exam: A 70-minute online exam to achieve certification.
 
Important dates
Course Dates: 5 March 2025 | 2 July 2025 | 

1 October 2025 | 3 December 2025

Booking Deadline: 31 January 2025 | 30 May 2025 | 29 August 2025 | 31 October 2025
 
Pricing
Members: $450 + GST
Non-Members: $500 + GST
 
Terms & Conditions

Candidates must pass the test to access the final exam. A deferral or cancellation policy applies if the test is not completed by the exam date.

Click here to read the courses terms & conditions. 

Ready to take the next step?

Stay ahead in the rapidly evolving digital marketing landscape. Register for the IPA Digital Performance Essentials Certificate today and gain the tools to transform your career.