Understanding Agency Finance


Understanding how agencies make and lose money is an essential element of career growth for young advertising practitioners.

This workshop teaches the skills you need to become a financial superstar and how you can individually contribute to the financial success of your agency and earn the respect of your colleagues and clients. Great financial acumen leads to more autonomy, provides the conditions in which great work can be created, and is the first step towards being taken seriously in the boardroom.

Led by Simon Lendrum, CEO of The Comms Council, this interactive course will provide the foundations of what is required to enable financial success.

  • Who is this for?

    All account service, media, and digital managers.

  • Learning outcomes

    • An understanding of the required financial terminology
    • Understanding how agencies make and lose money
    • Getting to grips with the different methods of charging services to clients
    • Identify how jobs turn from profit to loss, and how you can make an immediate impact on agency fortunes
    • Learning how to demonstrate financial competency to earn the trust of clients and colleagues
  • Course structure

    • ¾ day workshop
    • Presentations with Q&A
    • Practice sessions working through different financial scenarios
    • Workshop takeaway guide for future reference
  • Important dates & price

    Booking deadline: 1 November 2023
    Course date: 15 November 2023

    Member | $600 + GST
    Non- member | $859 + GST
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