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IPA Advanced Certificate in Effectiveness

Develop advanced skills in campaign evaluation and effectiveness to elevate your advertising strategies.
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About

Develop advanced skills in advertising effectiveness and campaign measurement.

Are you ready to take your advertising campaigns to the next level? Enrol in the Eff Test and develop a forensic approach to campaign evaluation that will leave you with a greater understanding of your efforts.

Through this course, you'll gain a deep knowledge of the theories of advertising effectiveness and learn how to design a multi-platform campaign measurement programme. You'll learn the ins and outs of writing a winning effectiveness paper to showcase your success and demonstrate your impact to stakeholders.

Don't settle for lacklustre campaigns. Join the Eff Test and discover the tools and techniques to take your advertising efforts to new heights.

Who is this course for?

This course is ideal for senior planners, strategists, and business directors looking to enhance their skills in campaign measurement, effectiveness, and stakeholder communication.

Learning outcomes

  • Learn how to demonstrate the value of your contribution to your clients' businesses.
  • Improve client relationships by using their language and focusing on measurable impact.
  • Discover best practices for designing multi-platform measurement programmes.
  • Confidently analyse the effectiveness and impact of any campaign.
  • Gain the skills to craft compelling effectiveness papers that showcase results.

How is the course delivered and assessed

 
Course delivery
Duration: 10 hours of online learning.
Assessment: Includes mini quizzes at the end of some modules to reinforce learning.
Final Exam: A 30-minute multiple-choice assessment.

Certification: Passing the exam awards a digital certificate of completion.

 
Important dates
Course Dates: 24 April 2025 | 31 July 2025 | 30 October 2025
Booking Deadline: 21 March 2025 | 24 June 2025 | 26 September 2025
 
Pricing
Members: $1,440 + GST
Non-Members: $1,600 + GST
 
Terms & Conditions

Click here to read the courses terms & conditions. 

Ready to take the next step?

Elevate your career with the tools to master advertising effectiveness and campaign evaluation. Register now for the IPA Advanced Certificate in Effectiveness and gain the insights needed to deliver impactful, measurable results.