IPA Advanced Effectiveness

About the course


Are you ready to take your advertising campaigns to the next level? Enrol in the Eff Test and develop a forensic approach to campaign evaluation that will leave you with a greater understanding of your efforts.

 Through this course, you'll gain a deep knowledge of the theories of advertising effectiveness and learn how to design a multi-platform campaign measurement programme. You'll learn the ins and outs of writing a winning effectiveness paper to showcase your success and demonstrate your impact to stakeholders.

 Don't settle for lacklustre campaigns. Join the Eff Test and discover the tools and techniques to take your advertising efforts to new heights. Unlock your potential today!


Who is this for?

Senior planners
Business directors

Learning outcomes

  • Learn how to prove the value of your contribution to your client's businesses.

  • Improve your client relationships by speaking their language.

  • Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity.

  • Confidently and correctly analyse the impact and effect of any campaign.

  • Gain the confidence to write a brilliant effective paper.

Course structure

  • The online course consists of 14 modules, which can be completed solo over 35 hours.

  • The course requires 2-3 months of study before taking the exam.

  • The course materials include workbooks, videos, and case studies.

  • The course explores data-driven approaches supported by IPA Databank.

  • The exam for the course takes 2 hours and results in a certificate.

Register now

IPA Advanced Effectiveness


Booking Deadline 1: 1 March 2024  |  Course date 1: 25 April 2024

Booking Deadline 2: 31 May 2024  |  Course date 2: 25 July 2024

Booking Deadline 3: 30 August 2024  |  Course date 3: 31 October 2024



Members | $600 + GST

Non-members | $859 + GST


Read Terms & Conditions


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