Winning or Losing in a Recession by Robert Brittain and Peter Field

Posted 29 April 2021.

​Winning or Losing in a Recession - By Robert Brittain and Peter Field

Two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field have published their major new report ‘AUNZ Advertising Effectiveness Rules - Winning or Losing in a Recession’, the first study to examine the implications of COVID-19 and the recession for the advertising industry on both sides of the Tasman.

This report is proudly brought to you in collaboration with The Communications Council Australia and LinkedIn.

Download a free soft copy of the report

Watch the full presentation below.