Brand Management Mini MBA with Mark Ritson 2021
Posted 5 March 2021.
Following on from the huge success of the Mini MBA in Marketing, we’re proud to introduce the next course the Mini MBA in Brand Management.
Brand is powerful because it reflects how consumers and future employees perceive a company, product or service. If it is not managed effectively, business performance will suffer. The Mini MBA in Brand Management developed by Mark Ritson provides students with advanced and applied knowledge of brand positioning, planning and measurement to help grow a sustainable brand.
This course is open to anyone and goes deeper into the power of brand than the hugely popular Mini MBA in Marketing.
The format is fun and flexible as you’d expect with the usual Q&A sessions and supportive community, but we have added some upgrades. A brand simulation tool replaces the written exam so you can test your new skills in a competitive online environment. We also include Mark’s go-to brand planning template.
This is a course based on twenty years of teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet.
Below are the course calendar and brochure for the next Mini MBA course, commencing on 21st September, 2021. The Comms Council discounted rate is $1,800 +GST - and $2,400 +GST for non-members.
To find out more from Mark, click here.
The Mini MBA in Brand Management provides you with everything you need to become a fully trained brand manager and to take both your career and the success of the brands you run to the next level. All this while studying at your own pace, 100% online, and from anywhere in the world.
The course provides MBA level lectures, interactive Q&A sessions, applied case studies, a complete brand planning process that you can apply to your own brand and a simulator that tests your new-found brand management skills in a fully realised, competitive online setting.