Meet the 2017 Effies Steering Committee and Convenor

Posted 20 June 2017.


Rupert Price, DDB

Rupert’s career in advertising spans nearly eighteen years in London’s most pre-eminent agencies and now nearly six years in New Zealand. In the UK, Rupert worked on brand and advertising strategy with Y&R, AMV BBDO, JWT, Saatchi & Saatchi and Ogilvy. Beginning with local projects for companies including Kellogg’s, Unilever, The Army and Sainsbury’s, Rupert broadened his skill set to take on global strategic roles for BP, SAB Miller, Unilever and American Express amongst others. In 2010, Rupert relocated with his young family to New Zealand.

Now working with DDB and Interbrand, Rupert has delivered strategic projects for Westpac, Lion, The Warehouse and Auckland Council. Rupert has won numerous IPA Effectiveness Awards, Effies and APG Awards and has been involved in highly awarded advertising campaigns including Persil ‘Dirt is Good’ and Dove ‘Campaign for Real Beauty’.

Rupert also once won a trip for two to New York in an Elvis impersonation contest…


David McIndoe, Saatchi & Saatchi

David rejoined Saatchi & Saatchi at the beginning of 2016 as the Head of Strategy. From his early days studying Economics and Psychology he started his career in market research focusing on strategic projects for Diageo and HP globally. Since joining the creative industry in 2004, David has led the strategic charge on many of New Zealand’s top brands, from banking to beer and almost everything in-between. Throughout his career, David has collected over 25 Effies including 9 Golds and a coveted Cannes Black Lion for Effectiveness.

Jacqueline Smart, J. Walter Thompson

Jacqueline represents the voice of the consumer inside JWT, Jacqueline has dedicated her academic and work life to understanding people, culture and the relationships people develop with brands and their communications. She delivers creative thinking grounded in market data and customer research, enabling brands to move into new, differentiated and productive waters. With a strong background in research, communications planning and traditional brand planning, Jacqueline has provided insights and strategy that have informed some of NZ’s most effective and enduring campaigns. Jacs only listens to Base FM or BFM and heads to the ocean whenever she can.

Mylene Ong, Colenso BBDO

Lured from the Head of Strategy role at BBH Shanghai, her appointment completes a revitalization of the strategic planning offering at College Hill that has seen the team grow to a dozen planners with a diverse skillset that spans today’s strategic requirements of a creative agency.

A native of Singapore, Mylene has nearly 20 years of experience at some of the world’s top agencies including BBH Shanghai, JWT New York and M&C Saatchi Singapore and has directed strategy for major brands including IKEA, Audi, Smirnoff and Coca Cola.

Mylene hopes to create a sitcom that is based on her imperfectly perfect family life. The ways of navigating the social and cultural constructs around an interracial marriage, the challenge of extracting clarity in a cacophony of accents and the eccentric imagination required to raise a third culture kid.

David Thomason, FCB

DT started out his career in creative, rising to Creative Director before switching gears and becoming a planner/strategist for the last 17 of his 30-year career.

He’s has been at FCB for ten years, where he led the Planning team for the first nine, and has been instrumental in driving the agency’s own brand and high profile ‘Behaviour Change’ approach. In that time the agency has enjoyed a spectacular run of business growth and effectiveness accolades across all disciplines.

DT has been Chairman of the CAANZ Effie Awards twice, and regularly lectures on Behavioural Economics, Cultural Identity and Social Change at AUT and Auckland University.

At the beginning of 2016, DT’s role evolved from to Chief Strategist, allowing him to focus primarily on the bigger brand projects as well as FCB I.P, culture, training and ways of working.

Outside of work he loves anything involving his fleet of four bicycles; road, mountain, city and electric.