Marketing Leaders Take Action on Harmful Content Online
Posted 23 January 2020.
Marketing Leaders Take Action on Harmful Content Online - Global Alliance for Responsible Media launches solutions to improve digital safety
The World Federation of Advertisers (WFA), have released an important announcement in dealing with harmful online content. The announcement was made jointly overnight as part of World Economic Forum (WEF) Media Leaders Session in Davos entitled, “Business Leaders Act to Eliminate Harmful Online Content: Global Alliance for Responsible Media launches solutions to Improve Digital Safety”, by Procter & Gamble’s Chief Brand Officer, Marc Pritchard, Unilever’s Chief Human Resources Officer, Leena Nair, YouTube CEO, Susan Wojcicki, Facebook’s VP Global Marketing Solutions, Carolyn Everson and IPG CEO, Michael Roth.
This initiative has its origins in the horrific terror attack in Christchurch which was shared live and distributed on social media platforms and the subsequent response by the NZ advertising community led by ANZA and Commercial Communications Council calling on platforms to take greater responsibility in dealing with harmful content, a call that was taken up by global brands and agencies.