IPA Advanced Effectiveness – Level 3


Formally known as the Eff Test. Develop a greater understanding of and a forensic approach to the evaluation of your campaigns.
Gain a deep knowledge of theories of advertising effectiveness and how to design a multi-platform campaign measurement programme. And learn how to write a winning effectiveness paper to showcase your success.

  • Who is this qualification for?

    Senior planners and strategists/business directors.


  • Learning outcomes

    • Learn how to prove the value of your contribution to your clients' businesses 
    • Improve your client relationships by speaking their language
    • Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity
    • Confidently and correctly analyse the impact and effect of any campaign
    • Gain the confidence to write a brilliant effectiveness paper
  • Course structure

    • 35 hours of online solo learning split across 14 modules – allow for 2-3 months of study prior to the exam
    • Workbooks, video and case studies
    • Explores data-driven approaches supported by IPA Databank
    • Additional recommended resources
    • 2 hour exam resulting in certificatePrice: $1,300 + GST member, $1,400 + GST non-member
  • Exam dates/booking deadlines

    Exam date 27 April 2023, Booking deadline 3 March 2023

    Exam date 27 July 2023, Booking deadline 2 June 2023 

    Exam date 26 October 2023, Booking deadline 1 September 2023 


    Price: TBC

    Booking terms and conditions: Please see 2023 Advanced Effectiveness Qualification Policies
    Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.
    To apply for this course please download the form below, complete it and send to courses@commscouncil.nz 

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