VoxComm opens doors with plan to fuel growth for business
Posted 27 April 2021.
The Comms Council in New Zealand is pleased to announce that it is a founding member of VoxComm, the new global voice for agencies, which is launching with a manifesto to champion the value that the sector delivers to clients.
The global trade body which is now a fully formed idea with articles, a governance model, regular Board and quarterly members meetings in place counts 36 national trade associations from around the globe as members. It will be headed by the newly appointed President Tamara Daltroff, the Director General, EACA, Europe.
VoxComm’s board members are Marla Kaplowitz President & CEO, of US body 4A’s, Mario D’Andrea, President of Brazil’s ABAP, Paul Bainsfair, Director General of the UK’s IPA, Tony Hale, CEO of the Advertising Council, Australia, and Scott Knox, President and CEO of the ICA in Canada.
VoxComm’s drive to fuel business growth, alongside its belief that there are better ways for businesses to communicate to audiences, is detailed on its new website
This outlines VoxComm’s mission to “stand for the power of commercial creativity in all its forms – across strategy, ideas, content and media – as a proven lever for growth that businesses neglect at their peril.”
The VoxComm manifesto outlines clearly the indispensability of the global agency sector in driving the understanding of creativity at the heart of the application of data and new technologies; partnerships and new models; better ways of value-based procurement and adherence to best practice standards.
The first initiatives based on VoxComm’s three pillars – Value – Advocacy – Community - will be announced in the coming weeks.