Welcome to the 2025 AXIS Challenge! Each year, the Comms Council runs this competition as part of the AXIS Awards to support and encourage new creative talent in Aotearoa.
This challenge offers students the opportunity to shine, with the winning team receiving a prestigious Gold AXIS trophy.
Participate to not only showcase your creativity but also to gain recognition and valuable industry connections.
The main brief must be completed under the guidance of your tutor.
Choose a national or global brand currently a client of a NZ ad agency. Use new or emerging technology from the past three years to express the brand’s purpose in an innovative way.
Access essential documents, including competition guidelines and submission templates, to help you prepare your entry.