New for The 2021 Aotearoa Effie Awards in association with TVNZ
Posted 14 July 2021.
There have been some changes made to the entry categories and the process for entering for 2021. We advise that you read the call for entry booklet carefully.
This year, there are two NEW categories for Effies
- The Most Effective International Marketing category is designed to recognise great work created in New Zealand, with results for a client that are measured in New Zealand, but which may include work that ran in other markets. If entering International Marketing YOU MUST CONTACT THE CONVENOR for approval of entry eligibility before writing this paper. This is a condition of entry. Examples of work that could enter this category are inbound tourism campaigns that ran in other countries e.g. Australia, but that can demonstrate results in New Zealand as opposed to results in Australia. Or a New Zealand based e-commerce site that markets in multiple countries but that manages the sales process from New Zealand and revenue comes directly to New Zealand.
- The second new category is Most Effective Use of Content. Judges will be looking for content campaigns that took the big idea beyond advertising-led solutions and formats.
A reminder that for 2021, supporting campaign creative material must be submitted for ALL entries at the time of registration.
We also continue to celebrate the marketers behind the campaigns with the Most Effective Marketer. You will be asked at online registration to nominate the lead marketer(s) behind the campaign. The nominated marketer(s) will receive points as per the point system on page 11 and we ask for photos of your nominated Client for the leaderboard.
Good luck with your entries!