Be in to win at The 2021 Aotearoa Effie Awards in association with TVNZ

Posted 26 July 2021.

WIN: A long lunch for you and your client.

​Nothing brings you closer than an Effie. It is true. Clients can be manipulated into making scam ads, and agencies can be guilty of making work that takes no risks, and turns no heads. But truly creatively effective work? That’s the mark of a lasting business relationship. That’s an Effie.

So this year we’re celebrating the relationships that birth Effies. Special relationships like the one’s agencies have with their clients. We’re putting the call out for some photos that capture just how close your Effie has brought you both, with your Effie at the centre.

We imagine these to be shot in the style of classic couples or family photography, or joyful candid moments shared between close friends all centred around your Effie. Perhaps you’re doing pottery together. Maybe you’re taking your Effie on a picnic or a candle lit dinner for two. New born bay photos holding your Effie together? Get close. Get creative. Get cringe. You’ve earned it.

The winner will be announced at this years Effie Awards in association with TVNZ on November 10th at Shed10.

The agency and client with the best ‘couple shot’ will win a long lunch for the client and agency.

Photos can be entered on the entry portal or emailed to

Call for Entries portal and document can be found here.