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Consistent with global strategy, from today (22 March 2021), the business will be organised into three distinct service lines:
• Creative will encompass brand, communications, PR, experiential marketing, and digital experience design. This will be led by Murray Streets as Managing Director.
• Media will support all media and performance clients and be led by Richard Hale as Managing Director.
• Customer Experience Management (CXM) will continue to be managed by the go-to-market brand, Davanti, under the leadership of CEO John Bessey. Davanti will align closely with dentsu International’s broader CXM network as part of Merkle.
Dentsu’s creative and media capabilities will be supported by an integrated strategy and insights team, as well as a data and technology centre of excellence.
This change results in retirement of the Vizeum, BC&F Dentsu, MKTG, and WiTH Collective brands in New Zealand, with the service lines continuing to represent the dentsu global network delivery brands - dentsuMB, Isobar, Carat, iProspect, and Merkle.
We are a fully integrated creative network.
- Direct Marketing
- Experiential / Ambient
- Interactive / Digital
- Full Service
- Production TV
- Production Print
- Production Digital
- Agricultural, livestock, & fisheries
- Baby / children goods
- Entertainment & leisure
- Financial, insurance, legal, consultancy services
- Food, nutrition, confectionary
- Government & public sector
- Healthcare & social services
- IT software, hardware & services
- Personal products & cosmetics
- Restaurants & eating out
- Retail, e-tail & mail-order
- Travel & tourism