GOLD CASE STUDIES - The 2018 Beacon Awards in association with NZME

Posted 9 May 2018.

‚Äč‚ÄčTake a look at the videos below explaining why these deserving campaigns won GOLD and have a read through the case studies.

Skinny Mobile / PHD - The Best ‘Freekend’ Christmas Ever!

Consumer Services

Most Effective

PAK’n'SAVE / FCB Media - Meatrimony The ‘Perfect’ Marriage

Retail/Etail

Water Safety New Zealand / FCB Media - The Swim Reaper

Social Marketing / Public Service

Best Use of Social

Westpac NZ / FCB Media - The Inequality Issue

Best Small Budget

Best Creative Media Idea

Best Collaboration

European Motor Distributors / FCB Media - Audi - The Melting Offer

Best Use of Event/Activation

Kiwibank / OMD - Mind Over Money

Best Use of Content

Best Communications Strategy

Fire & Emergency New Zealand / FCB Media - Igniting Action

Social Marketing / Public Service

Best Communications Strategy

Best Launch

Best Use of Technology

Movember Foundation / Carat, BC&F Dentsu & MKTG - The Right to Grow

Charity

Testicular Cancer New Zealand / FCB Media - An Uncomfortable Topic

Charity

Serato / MBM - Propensity to DJ

Best Use of Data

Media Works / PHD - Helping Newshub Win the Election

Best Use of Technology

MetlifeCare / Carat - Life Begins at MetlifeCare

Best Use of Insight

Cheers & Uber / MBM - A Message From My Sober Self

Best Creative Media Idea

Best Use of Mobile