In a world of over-supply and under-demand, strategy is the key to winning in the market place today. Demystify the word strategy and gain all the tools you need to plan effective strategic communications to add value to your clients’ business. Led by Rupert Price - Chief Strategy Officer - DDB NZ, this three-day intensive workshop provides a strong grounding in the core concepts that underpin effective strategic thinking in today’s communications market. Through provocative presentations from leading industry experts and a challenging live brief to work though, participants will increase their confidence to turn strong strategic thinking in to effective action.
Who is this qualification for?
Mid to senior account managers, planners, media or digital managers.
Learning outcomes
An understanding of how brands really achieve growth
Getting to grips with situation analysis and the effective use of market research
Master the use of targeting and segmentation to your strategic advantage
Use insights to develop a compelling brand positioning
Understand what makes compelling effective creative ideas that deliver to a strategy
Develop a communications strategy that influences consumers in the most effective moments
Understand how to set meaningful objectives and evaluate campaign effectiveness
Course structure
3 non-consecutive days in a workshop format
Presentations and Q&A sessions delivered by industry leaders
A live brief assignment judged by a senior marketing specialist
