Let Nielsen help your creativity
Nielsen is committed to empowering the creative community through innovative solutions that can help fuel the development of exceptional work.
Contact Lou-Ann (lou-ann.macnamara@nielsen.com) to discuss how Nielsen can best support your business.
Ad Intel+ Creative Library
With access to a vast database of ads and campaigns, agencies can leverage competitor insights to identify gaps in the market and find opportunities for differentiation. Marketers can receive alerts when competitors launch new campaigns and easily download and share competitive creative with your team.
Creative Testing
Nielsen can provide creative feedback and insights, across a wide range of digital, audio and video formats, to optimise creative assets across media platforms. All types of advertising messages can be tested, including static/video creatives, influencer’s post and landing pages. Testing looks at the content of the creative as well as the interaction between the creative and the context in which they are inserted.
Attention Measurement
Nielsen’s Attention Measurement solution captures and analyses both attention patterns and mental engagement, with standalone creatives or within a media context.
By understanding exactly what captures and holds audience attention and comprehension, you can refine content, identify impactful influencers, and tailor campaigns to align seamlessly with specific media platforms and target audiences, boosting brand perceptions and sales conversion.
