Future Demand

Future D.001

Future Demand

In this new text, James Hurman progresses our understanding of the critical role brand building plays in the growth of a business. Written with start-up and scale-up founders in mind, Future Demand has equal relevance to those responsible for even the most mature of businesses. 

It's a super-easy read, providing clear delineation between activity designed to harvest current demand and activity that will enable the creation of  future demand.

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