IPA Effectiveness Essentials Certificate - Level 1


Understand the role of effectiveness in 10 hours of online learning. It’ll change how you look at the things you do every day.
Make better, more informed strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate.

  • Who is this qualification for?

    Primarily aimed at entry level agency and marketing professionals. Anyone entering the industry in any discipline would benefit from this overview of the key strategic thinking and knowledge of effectiveness that this course provides.

  • Learning outcomes

    • Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity
    • Learn effectiveness best practice and why a culture of effectiveness should be embedded in your workplace
    • Make better, more informed, more strategic decisions in your role
    • Discover lessons from award-winning effectiveness papers
  • Course structure

    • 10 hours of online learning
    • Interactive workbook, videos and case studies
    • Mini-quizzes at the end of some modules
    • 30-minute multiple choice exam
    • If you pass the exam you will be awarded a digital certificate of completion
  • Exam dates/booking deadlines

    Available throughout the year
    Price: TBC
    Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.
    To apply for this course please download the form below, complete it and send to courses@commscouncil.nz 

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