Understand the role of effectiveness in 10 hours of online learning. It’ll change how you look at the things you do every day. Make better, more informed strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate.
Who is this qualification for?
Primarily aimed at entry level agency and marketing professionals. Anyone entering the industry in any discipline would benefit from this overview of the key strategic thinking and knowledge of effectiveness that this course provides.
Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity
Learn effectiveness best practice and why a culture of effectiveness should be embedded in your workplace
Make better, more informed, more strategic decisions in your role
Discover lessons from award-winning effectiveness papers
10 hours of online learning
Interactive workbook, videos and case studies
Mini-quizzes at the end of some modules
30-minute multiple choice exam
If you pass the exam you will be awarded a digital certificate of completion