Advertising contributes approximately $6bn to New Zealand's economy annually. It supports some 44,000 jobs across Aotearoa.
Advertising enables businesses to promote their products, consumers to make considered choices, government to effectively communicate with New Zealanders, and enables companies to innovate. It plays an essential role in corporate strategy, channels demand, and informs culture.
Download the Deloitte report on the economic, employment and business value of advertising.