Media Spotlight 2025
Media Spotlight is back for 2025 and we have a world-class line up of speakers sharing their views on the future of media planning, reaching audiences in an ever-more fragmented world, and what you should be doing now to future-proof your brand.
Astrud Burgess
Astrud steers ANZ’s global growth agenda while overseeing marketing, data, and customer experience for New Zealand’s largest bank. Her career spans 25 years at the intersection of creativity and analytics.
Named NZ Effies “Most Effective Marketer” (2023), she chairs analytics firm Dot Loves Data and champions inclusive leadership through ANZ’s LGBTQI+ network.
Astrud will share how big brands can stay agile without losing the core that makes them trusted.
Eugene Healey
Melbourne-based strategist Eugene Healey makes cultural chaos comprehensible for brands, advising clients worldwide on staying relevant as attention splinters and algorithms reshape discovery.
Eugene lectures in brand management at the University of Melbourne Business School and shares insights with 300k+ followers online, blending academic rigour with frontline strategy.
Eugene will decode what “social” really means in 2025 and the mindset shifts marketers need next.
Zoe Scaman
Zoe runs Bodacious, the strategy studio charting new frontiers in brand and entertainment innovation. She has helped Nike, Netflix, EA Games, Coca-Cola, and Snapchat translate emerging tech and cultural shifts into growth.
With two decades in strategy, Zoe’s seminal works, such as The New Fandom Formula, and her advocacy for industry change earned her a place in BIMA’s Hall of Fame (2025). She is also CSO at 77X, Luka Dončić’s youth-culture studio, following senior stints at Naked, Droga5, and Ridley Scott Creative Group.
Zoe will outline why tomorrow’s winning brands behave less like broadcasters and more like cultural antennas.
