Effie Awards
2025 Winners
Welcome to the 2025 Effie Awards Aotearoa Winners Showcase. Here, you’ll find the campaigns that stood out, making a real impact for their clients and our industry. From Gold to Bronze, each piece of work reflects a unique approach to creativity, strategy, and effectiveness.
Executive Awards
Grand Effie
Make New Zealand the Best Place in the World to have Herpes
The New Zealand Herpes Foundation | Motion Sickness
Most Effective Agency of the Year
Special
Hardest Challenge
Change Is Possible
The Ministry of Social Development
Dentsu Creative
A01. Food Service/Restaurants
Special / Stanley St
KFC NZ
How KFC reclaimed its status as a modern icon
A02. Retail/Etail
Insiders
Animates
The Pawprint Petition
TBWA\ New Zealand
The Warehouse Group - Noel Leeming
Supreme NOELedge
FCB Aotearoa
Green Cross Health
How avoiding embarrassment attracted growth
A04. Food, Confectionary and Snacks
Bastion Shine
Whittaker's
Hello Chocolate Lovers
Dentsu Creative
Tegel
Free Feels Good
A05 - Beverages
Special
DB Breweries
The Cold Calls That Saved Summer
TBWA \ New Zealand
Anchor
Anchor: Reigniting New Zealand’s love for milk
A07 - Consumer Durables
Saatchi & Saatchi New Zealand
Toyota New Zealand
RAV4 – The Original Recreational Activity Vehicle
A08 - Financial Services
Droga5 Aotearoa
ASB
ASB - Helping New Zealanders Stay One Step Ahead of Scammers
TBWA\ New Zealand
ANZ Bank New Zealand
HOW ANZ took the fight to scammers
A09 - Telcos and Utilities
FCB Aotearoa
Mercury
Bring The Buzz - How going all-in on optimism turbo-charged Mercury’s transformation
Colenso BBDO
Skinny
Get The Skinny, Once Again
Colenso BBDO
Spark NZ
Are you not entertained?!
A10 - Other Consumer Services
jnr.
RotoruaNZ
Go On A Robe Trip To Rotorua
Special
University of Otago - Ōtākou Whakaihu Waka
Reigniting NZ’s oldest university with one question: DOWN FOR IT?
Thinkerbell Aotearoa
Arvida
Arvida Brand Platform Launch Campaign
A11 - International Marketing
Special
Tourism New Zealand
100% Pure Play
A12 - Social Marketing/Public Service
FCB Aotearoa
NZ Transport Agency
Making safety the hottest feature for Kiwi car buyers
Dentsu Creative
The Ministry of Social Development
Change Is Possible
Special
Sport New Zealand | Ihi Aotearoa
Unpro: Getting girls moving by showing you don’t need to be pro to play
A13 - Charity/Not for Profit
Motion Sickness
The New Zealand Herpes Foundation
Make New Zealand the Best Place in the World to have Herpes
Special
Wellington City Mission
Wellington's Greatest Deed: Turning Donors into Owners
EightyOne
National Collective of Independent Women's Refuges
Safe Night Beds
B01 - New Product or Service
EightyOne
UCC Coffee / Caffee L'affare
Death to instant: Launching new L’affare coffee bags
B02 - Limited Budget: Less than $250,000
Quantum Jump
Firth
Worst Kept Secret
Special and FCB Six
Kiwibank
ScamSpotter: How experiencing scams helped prevent it
B03 - Customer Experience
Special and FCB Six
Kiwibank
ScamSpotter: How experiencing scams helped prevent it
B04 - Content or Social-First Campaigns
Motion Sickness
The New Zealand Herpes Foundation
Make New Zealand the Best Place in the World to have Herpes
OMD New Zealand and Special
Kiwibank
This Is Getting Kiwi On The Ladder with Kiwibank
Special
Sport New Zealand | Ihi Aotearoa
Unpro: Getting girls moving by showing you don’t need to be pro to play
EightyOne
Powershop
Powershop's 15th B-day Bash
B05 - Most Original Thinking
Motion Sickness
The New Zealand Herpes Foundation
Make New Zealand the Best Place in the World to have Herpes
Insiders
Animates
The Pawprint Petition
Special
DB Breweries
The Cold Calls That Saved Summer
Colenso BBDO
Skinny
Get The Skinny, Once Again
B06 - Clever Use of Research or Data
FCB Aotearoa
Instant Finance
How an NZ-first data solution led to higher-value loans for Instant Finance and better rate pricing for customers
B07 - Most Effective PR/Experiential Campaign
Insiders
Animates
The Pawprint Petition
Special
Wellington City Mission
Wellington's Greatest Deed: Turning Donors into Owners
EightyOne
National Collective of Independent Women's Refuges
Safe Night Beds
B08 - Short-Term Success
jnr.
RotoruaNZ
Go On A Robe Trip To Rotorua
Special
DB Breweries
The Cold Calls That Saved Summer
EightyOne
National Collective of Independent Women's Refuges
Safe Night Beds
VML
Accident Compensation Corporation (ACC), NZ Transport Agency - Waka Kotahi (NZTA), NZ Police
Ghosting is the ultimate act of care
B09 - Insights & Strategic Thinking
Motion Sickness
The New Zealand Herpes Foundation
Make New Zealand the Best Place in the World to have Herpes
Bastion Shine
Whittaker's
Hello Chocolate Lovers
jnr.
RotoruaNZ
Go On A Robe Trip To Rotorua
B10 - Diversity, Equity & Inclusion – Community Engagement
Special
Sport New Zealand | Ihi Aotearoa
Unpro: Getting girls moving by showing you don’t need to be pro to play
B11 - Positive Change
Special
Wellington City Mission
Wellington's Greatest Deed: Turning Donors into Owners
Motion Sickness
The New Zealand Herpes Foundation
Make New Zealand the Best Place in the World to have Herpes
Dentsu Creative
Ministry of Social Development
Change Is Possible
B12 - Brand Revitalisation/Transformation
Special / Stanley St
KFC NZ
Winner, Winner, Chicken Dinner: KFC’s Cultural Comeback
TBWA \ New Zealand
Healtheries
Healtheries – Live Life in the Green
Special
University of Otago | Ōtākou Whakaihu Waka
Reigniting NZ’s oldest university with one question: DOWN FOR IT?
B13 - Sustained Success
TBWA\ New Zealand
2degrees
Fighting for Fair: How 2degrees redefined telco…again.