Effie Awards
2024 Winning Work
Welcome to the 2024 Effie Awards Aotearoa Winners Showcase. Here, you’ll find the campaigns that stood out, making a real impact for their clients and our industry. From Gold to Bronze, each piece of work reflects a unique approach to creativity, strategy, and effectiveness.
Executive Awards
Most Effective Agency of the Year
TBWA\ New Zealand
Hardest Challenge
Delivereasy
Delivereasy Leave A Better Taste In Your Mouth
Gold Winners
A09 - Telcos and Utilities
Frank Energy
Same Energy, Probably Cheaper: Brave enough to be Frank about NZ’s power
B02 - Limited Budget: Less than $250,000
Popeyes New Zealand
Breaking the Popeyes global launch record on a shoestring budget
B11 - Positive Change
2degrees
2degrees: Teaching Kids the Good and Bad Tings About First Phones
Silver Winners
A03 - Business to Business
Spark New Zealand
Accelerating Aotearoa: changing Spark’s B2B story from telco to tech partner
A05 - Beverages
Lion
Hyoketsu Launch Campaign
A08 - Financial Services
ANZ Bank New Zealand
From anxiety to empathy: How ANZ changed the game in home loans, leading to its most profitable...
A08 - Financial Services
ASB
Helping the nation stay one step ahead of scams
A09 - Telcos and Utilities
Spark New Zealand
Give a gift that unleashes theirs at Spark
A12 - Social Marketing/Public Service
Ministry of Social Development
Love Better ”Own the Feels”
A13 - Charity/Not for Profit
National Collective of Independent Women’s Refuges
The 17,680 Nights of July
B01 - New Product or Service
Lion
Hyoketsu Launch Campaign
B03 - Customer Experience
2degrees
2degrees: Teaching Kids the Good and Bad Tings About First Phones
B05 - Most Original Thinking
2degrees
2degrees: Teaching Kids the Good and Bad Tings About First Phones
B05 - Most Original Thinking
Partners Life
How We Helped NZ Get Life Right by Breaking the Rules
B07 - Most Effective PR/Experiential Campaign
CERT NZ
EXPOSED: Through the lens of a hacker
B08 - Short-Term Success
National Collective of Independent Women’s Refuges
The 17,680 Nights of July
B09 - Insights & Strategic Thinking
ANZ Bank New Zealand
Rethinking the rate race: How a breakthrough strategy changed the game in home loans.
B10 - Diversity, Equity & Inclusion – Community Engagement
Tāmaki Regeneration
Step Into Your Place
B11 - Positive Change
2degrees
2degrees Aupiki
B12 - Brand Revitalisation/Transformation
Delivereasy
Delivereasy Leave A Better Taste In Your Mouth
B12 - Brand Revitalisation/Transformation
Foodstuffs NZ – Four Square
How New Zealand’s favourite convenience store overcame an inconvenient truth
B13 - Sustained Success
Goodman Fielder
Vogel’s Nothing Compares
Bronze Winners
A01 - Food Service/Restaurants
Delivereasy
Delivereasy Leave A Better Taste In Your Mouth
A01 - Food Service/Restaurants
Popeyes New Zealand
The most successful Popeyes launch IN THE WORLD
A02 - Retail/Etail
Foodstuffs NZ – PAK’nSAVE
Teaching an old stick new tricks
A03 - Business to Business
Firth
Worst Kept Secret
A07 - Consumer Durables
Volkswagen New Zealand
Electric Trade-In
A08 - Financial Services
Partners Life
Get Life Right
A09 - Telcos and Utilities
2degrees
2degrees: Teaching Kids the Good and Bad Tings About First Phones
A10 - Other Consumer Services
NZ Post
How we made the slower, harder and more expensive delivery choice, the preferred option for Kiwis...
A11 - International Marketing
WellingtonNZ
Escape to Wellington
A12 - Social Marketing/Public Service
Health New Zealand/Te Whatu Ora and Te Aka Whai Ora
Breakfree to Smokefree
A12 - Social Marketing/Public Service
New Zealand Police
In Your Element: Finding New Police in Unexpected Places
B01 - New Product or Service
Popeyes New Zealand
The most successful Popeyes launch IN THE WORLD
B02 - Limited Budget: Less than $250,000
Fire and Emergency New Zealand
Warning Labels: shifting risk perception on a budget
B04 - Content or Social-First Campaigns
2degrees
2degrees Aupiki
B04 - Content or Social-First Campaigns
Ministry of Social Development
Love Better ”Own The Feels”
B08 - Short-Term Success
Fire and Emergency New Zealand
Warning Labels: rapidly growing awareness of an emerging danger
B09 - Insights & Strategic Thinking
Health New Zealand/Te Whatu Ora and Te Aka Whai Ora
Breakfree to Smokefree
B09 - Insights & Strategic Thinking
Delivereasy
Delivereasy Leave A Better Taste In Your Mouth
B10 - Diversity, Equity & Inclusion – Community Engagement
Health New Zealand/Te Whatu Ora and Te Aka Whai Ora
Breakfree to Smokefree
B11 - Positive Change
ASB
Helping New Zealand Stay One Step Ahead of Scammers
B11 - Positive Change
Health New Zealand/Te Whatu Ora and Te Aka Whai Ora
Breakfree to Smokefree
B12 - Brand Revitalisation/Transformation
The PoolHouse
#ThisIsPoolLife
B13 - Sustained Success
Powershop
Powering Long Term Growth For Powershop