Effie Awards
2025 Finalists
Welcome to the 2025 Effie Awards Aotearoa Finalists Showcase. Here, you’ll find the campaigns that stood out, making a real impact for their clients and our industry. From Gold to Bronze, each piece of work reflects a unique approach to creativity, strategy, and effectiveness.
A01. Food Service/Restaurants
Federation
St Pierres
St Pierres 40th Birthday
Special / Stanley St
KFC NZ
How KFC reclaimed its status as a modern icon
A02. Retail/Etail
Insiders
Animates
The Pawprint Petition
Quantum Jump
Mitre 10
Motivating Members: How Mitre 10 increased sales without sacrificing margins
FCB New Zealand
Green Cross Health
How avoiding embarrassment attracted growth
Pitchblack Partners
Gull
How Gull swooped in and stole Big Oil's lunch
Federation
DoorDash New Zealand
Unofficial Deal of The Games We Can’t Name
FCB Aotearoa
PAK'nSAVE
DJ Save-a-lot presents PAK’nRAVE
Dentsu Media Aotearoa
Woolworths New Zealand
Where Freshness Starts
TBWA\ New Zealand
The Warehouse Group - Noel Leeming
Supreme NOELedge
A03. Business to Business
Quantum Jump
Firth
Worst Kept Secret
Special and OMD
Kiwibank
This is backing business in the storm: Meeting NZ SMEs with Urgency, Empathy and Action
A04. Food, Confectionary and Snacks
Bastion Shine
Whittaker's
Hello Chocolate Lovers
Dentsu Creative
Tegel
Free Feels Good
A05 - Beverages
EightyOne
UCC Coffee / Caffee L'affare
Death to instant: Launching new L’affare coffee bags
Special
DB Breweries
The Cold Calls That Saved Summer
TBWA \ New Zealand
Anchor
Anchor: Reigniting New Zealand’s love for milk
A07 - Consumer Durables
BcgCrave
The PoolHouse
#ThisIsPoolLife
Saatchi & Saatchi New Zealand
Toyota New Zealand
RAV4 – The Original Recreational Activity Vehicle
A08 - Financial Services
OMD New Zealand and Special
Kiwibank
This Is Getting Kiwi On The Ladder With Kiwibank
Saatchi & Saatchi
Westpac New Zealand
Sooner
Saatchi & Saatchi
Westpac New Zealand
Black Friday Hangovers
TBWA\ New Zealand
ANZ Bank New Zealand
HOW ANZ took the fight to scammers
Special
Squirrel
The Squirrel Effect
Droga5 Aotearoa
ASB
ASB - Make Your Move
Droga5 Aotearoa
ASB
ASB - Helping New Zealanders Stay One Step Ahead of Scammers
A09 - Telcos and Utilities
FCB Aotearoa
Let's Get Connected
One NZ
FCB Aotearoa
Mercury
Bring The Buzz - How going all-in on optimism turbo-charged Mercury’s transformation
Colenso BBDO
Skinny
Get The Skinny, Once Again
Colenso BBDO
Spark NZ
Win Christmas, Win the Year
Colenso BBDO
Spark NZ
Are you not entertained?!
A10 - Other Consumer Services
Special
University of Otago - Ōtākou Whakaihu Waka
Reigniting NZ’s oldest university with one question: DOWN FOR IT?
Quantum Jump
AA New Zealand
AA All Right Now - Meet Ray
Thinkerbell Aotearoa
Arvida
Arvida Brand Platform Launch Campaign
The Beards
RealNZ
Cardrona: The Biggest Playground Around
A11 - International Marketing
Special
Tourism New Zealand
Pou-o-Kai: The restaurant with the most stars in the world
Special
Tourism New Zealand
100% Pure Play
A12 - Social Marketing/Public Service
jnr.
RotoruaNZ
Go On A Robe Trip To Rotorua
Special
National Cyber Security Centre | Own Your Online
The Scamathon — Showing How Scammers Appeal to Us, to Take Advantage
Creative@AT
Auckland Transport & NZ Police
Drive Drink Free
Federation
Auckland Transport
Mix Your Go
FCB New Zealand
NZ Transport Agency
Making safety the hottest feature for Kiwi car buyers
Dentsu Creative
The Ministry of Social Development
Change Is Possible
Special
Sport New Zealand | Ihi Aotearoa
Unpro: Getting girls moving by showing you don’t need to be pro to play
A13 - Charity/Not for Profit
EightyOne
National Collective of Independent Women's Refuges
Safe Night Beds
Saatchi & Saatchi
Westpac New Zealand
Chopper Appeal
Special
Wellington City Mission
Wellington's Greatest Deed: Turning Donors into Owners
Special
Sexual Wellbeing Aotearoa
Sexual Wellbeing Aotearoa: Getting Kiwi Comfy with the Uncomfy
Motion Sickness
The New Zealand Herpes Foundation
Make New Zealand the Best Place in the World to have Herpes
B01 - New Product or Service
EightyOne
UCC Coffee / Caffee L'affare
Death to instant: Launching new L’affare coffee bags
B02 - Limited Budget: Less than $250,000
BcgCrave
The PoolHouse
#ThisIsPoolLife
EightyOne
Powershop
Powershop's 15th B-day Bash
Plato
Fletcher Living
Pick a Patch, Find your neighbourhood match
FCB New Zealand
Green Cross Health
How avoiding embarrassment attracted growth
Quantum Jump
Firth
Worst Kept Secret
Special and FCB Six
Kiwibank
ScamSpotter: How experiencing scams helped prevent it
Pitchblack Partners
Burger King
How the Manu World Champs made a sales splash for BK
B03 - Customer Experience
Special and FCB Six
Kiwibank
ScamSpotter: How experiencing scams helped prevent it
Kiwibank
This Is Turning Pain Points Into Power Moves: The Kiwibank Help Hub
TBWA\ New Zealand
The Fono
A new service design blueprint for community care in Aotearoa
B04 - Content or Social-First Campaigns
EightyOne
Powershop
Powershop's 15th B-day Bash
Special
Sexual Wellbeing Aotearoa
From Silence to Shares: A Social Solve for Sexual Wellbeing
VML
Accident Compensation Corporation (ACC), NZ Transport Agency - Waka Kotahi (NZTA), NZ Police
Ghosting is the ultimate act of care
BcgCrave
The PoolHouse
#ThisIsPoolLife
Special
Sport New Zealand | Ihi Aotearoa
Unpro: Getting girls moving by showing you don’t need to be pro to play
OMD New Zealand and Special
Kiwibank
This Is Getting Kiwi On The Ladder with Kiwibank
Motion Sickness
The New Zealand Herpes Foundation
Make New Zealand the Best Place in the World to have Herpes
B05 - Most Original Thinking
Insiders
Animates
The Pawprint Petition
Special
DB Breweries
The Cold Calls That Saved Summer
FCB New Zealand
Green Cross Health
How avoiding embarrassment attracted growth
Colenso BBDO
Skinny
Get The Skinny, Once Again
Motion Sickness
The New Zealand Herpes Foundation
Make New Zealand the Best Place in the World to have Herpes
TBWA\ New Zealand
ANZ Bank New Zealand
HOW ANZ took the fight to scammers
Saatchi & Saatchi New Zealand
Toyota New Zealand
Hilux – The 3.5 Tonne Headline
B06 - Clever Use of Research or Data
FCB New Zealand
Green Cross Health
How avoiding embarrassment attracted growth
FCB New Zealand
Instant Finance
How an NZ-first data solution led to higher-value loans for Instant Finance and better rate pricing...
B07 - Most Effective PR/Experiential Campaign
EightyOne
National Collective of Independent Women's Refuges
Safe Night Beds
Insiders
Animates
The Pawprint Petition
Special
Wellington City Mission
Wellington's Greatest Deed: Turning Donors into Owners
Pitchblack Partners
Burger King
How the Manu World Champs made a sales splash for BK
FCB Aotearoa
PAK'nSAVE
DJ Save-a-lot presents PAK’nRAVE
Special
KFC NZ
One Clucking Effective PR Strategy
B08 - Short-Term Success
EightyOne
National Collective of Independent Women's Refuges
Safe Night Beds
jnr.
RotoruaNZ
Go On A Robe Trip To Rotorua
VML
Accident Compensation Corporation (ACC), NZ Transport Agency - Waka Kotahi (NZTA), NZ Police
Ghosting is the ultimate act of care
Special
DB Breweries
The Cold Calls That Saved Summer
Dentsu Creative
Ministry of Social Development
Change Is Possible
Federation
DoorDash New Zealand
The Unofficial Deal of The Games We Can’t Name
EightyOne
Powershop
Powershop's 15th B-day Bash
Special
Wellington City Mission
Wellington's Greatest Deed: Turning Donors into Owners
Droga5 Aotearoa
ASB
ASB - Make Your Move
B09 - Insights & Strategic Thinking
Insiders
Animates
The Pawprint Petition
jnr.
RotoruaNZ
Go On A Robe Trip To Rotorua
Special
University of Otago - Ōtākou Whakaihu Waka
Reigniting NZ’s oldest university with one question: DOWN FOR IT?
Special
DB Breweries
The Cold Calls That Saved Summer
FCB New Zealand
NZ Transport Agency
Making safety the hottest feature for Kiwi car buyers
FCB Aotearoa
One NZ
Let's Get Connected
Bastion Shine
Whittaker's
Hello Chocolate Lovers
Colenso BBDO
Bank of New Zealand
All business is big business to BNZ
Special and FCB Six
Kiwibank
ScamSpotter: How experiencing scams helped prevent it
Motion Sickness
The New Zealand Herpes Foundation
Make New Zealand the Best Place in the World to have Herpes
TBWA\ New Zealand
Fonterra - Anchor
Anchor: Reigniting New Zealand’s love for milk
B10 - Diversity, Equity & Inclusion – Community Engagement
Special
Sport New Zealand | Ihi Aotearoa
Unpro: Getting girls moving by showing you don’t need to be pro to play
All is for All
Land Search and Rescue / Safer Walking
Saving lives through autonomy, not charity, for Land Search and Rescue
B11 - Positive Change
Insiders
Animates
The Pawprint Petition
Special
National Cyber Security Centre | Own Your Online
The Scamathon — Showing How Scammers Appeal to Us, to Take Advantage
Special
Wellington City Mission
Wellington's Greatest Deed: Turning Donors into Owners
Auckland Transport & NZ Police
Auckland Transport & NZ Police
Drive Drink Free
Dentsu Creative
Ministry of Social Development
Change Is Possible
Motion Sickness
The New Zealand Herpes Foundation
Make New Zealand the Best Place in the World to have Herpes
B12 - Brand Revitalisation/Transformation
Special
University of Otago | Ōtākou Whakaihu Waka
Reigniting NZ’s oldest university with one question: DOWN FOR IT?
FCB
One NZ
Let's Get Connected
FCB New Zealand
Mercury
Bring The Buzz - How going all-in on optimism turbo-charged Mercury’s transformation
Bastion Shine
Whittaker's
The gift that changed everything
TBWA \ New Zealand
Healtheries
Healtheries – Live Life in the Green
Special / Stanley St
KFC NZ
Winner, Winner, Chicken Dinner: KFC’s Cultural Comeback
True, OMD, Fish&Clips, Fanclub
Qantas
Making The Spirt of Australia feel like the spirit of us
B13 - Sustained Success
TBWA\ New Zealand
2degrees
Fighting for Fair: How 2degrees redefined telco…again.
Special
Contact
Contact Brand