Effie Awards
2024 Finalists
We’re excited to present the finalists for the 2024 Effie Awards Aotearoa. Below, you can see the list of agencies, clients, and their entries who have made it to the final stage.
A01. Food Service/Restaurants
Colenso BBDO
Client (Advertiser): Delivereasy
Entry: Leave A Better Taste In Your Mouth
DDB
Client (Advertiser): McDonald’s
Entry: Kiwiburger
Pitchblack Partners
Client (Advertiser): Popeyes
Entry: Popeyes
Special
Client (Advertiser): Restaurant Brands
Entry: All Aboard The Gravy Train!
A02. Retail/Etail
FCB
Client (Advertiser): Four Square
Entry: How New Zealand’s favourite convenience store overcame an inconvenient truth
FCB
Client (Advertiser): PAK’nSAVE
Entry: Teaching an old stick new tricks
A03. Business to Business
Bastion Shine
Client (Advertiser): Spark NZ
Entry: Accelerating Aotearoa - changing Spark’s B2B story from telco to tech partner
Quantum Jump
Client (Advertiser): Firth
Entry: Worst Kept Secret
A04. Food, Confectionary and Snacks
DDB
Client (Advertiser): Goodman Fielder
Entry: Craving Real?
Toast
Client (Advertiser): Tip Top Ice Cream Company
Entry: Kapiti Ice Cream
A05. Beverages
Motion Sickness
Client (Advertiser): Boring Oat Milk
Entry: Quit the Tit
Special
Client (Advertiser): DB Breweries
Entry: The First Wave
Thinkerbell
Client (Advertiser): Lion New Zealand
Entry: Hyoketsu Launch Campaign
A07. Consumer Durables
Crave
Client (Advertiser): The PoolHouse
Entry: #ThisIsPoolLife
DDB
Client (Advertiser): Samsung
Entry: Flip Your Perspective
DDB
Client (Advertiser): Volkswagen New Zealand
Entry: Electric Trade-In
A08. Financial Services
Colenso BBDO
Client (Advertiser): Bank of New Zealand
Entry: Everyone’s got an opinion, BNZ have got the expertise
Colenso BBDO
Client (Advertiser): Bank of New Zealand
Entry: BNZ - The next best thing to the Bank of Mum and Dad
DDB
Client (Advertiser): ANZ Bank New Zealand Ltd
Entry: How a piece of Blu-Tack transformed ANZ’s performance marketing.
TBWA\
Client (Advertiser): ANZ Bank New Zealand Ltd
Entry: From anxiety to empathy: How ANZ changed the game in home loans, leading to its most profitable campaign in history.
The Monkeys
Client (Advertiser): ASB
Entry: ASB – Helping New Zealand Stay One Step Ahead of Scammers
Special
Client (Advertiser): Partners Life
Entry: Get Life Right
A09. Telcos and Utilities
Colenso BBDO
Client (Advertiser): Spark New Zealand
Entry: Give a gift that unleashes theirs at Spark
Motion Sickness
Client (Advertiser): Frank Energy
Entry: ‘Same Energy, Probably Cheaper’: Brave enough to be Frank about NZ’s power
Special
Client (Advertiser): Contact Energy
Entry: Good Plans: Energy Plans that don’t just do good, they do great
TBWA\
Client (Advertiser): 2degrees
Entry: ‘Good Tings’: How 2degrees expanded its fight to make New Zealand a fairer place to live
A10. Other Consumer Services
EightyOne
Client (Advertiser): Museum of New Zealand Te Papa Tongarewa
Entry: Ngā Taniwha o Rūpapa | Dinosaurs of Patagonia
FCB
Client (Advertiser): NZ Post
Entry: How we made the slower, harder and more expensive delivery choice, the preferred option for Kiwis sending gifts overseas.
A11. International Marketing
EightyOne
Client (Advertiser): WellingtonNZ
Entry: Escape to Wellington
Special
Client (Advertiser): Every Kiwi Vote Counts
Entry: This New Zealand Election, Australia Decides
A12. Social Marketing/Public Service
Bastion Shine
Client (Advertiser): New Zealand Police
Entry: In Your Element: Finding New Police in Unexpected Places
Clemenger BBDO
Client (Advertiser): Ministry for Social Development
Entry: Love Better ”Own the Feels”
MBM
Client (Advertiser): EECA (Energy Efficiency & Conservation Authority)
Entry: Ways To Save This Winter
Motion Sickness
Client (Advertiser): Fire and Emergency New Zealand
Entry: Warning Labels: alerting Aotearoa to an emerging fire risk
Special
Client (Advertiser): CERT NZ
Entry: EXPOSED: Through the lens of a hacker
VML
Client (Advertiser): Health New Zealand Te Whatu Ora
Entry: Breakfree to Smokefree
A13. Charity/Not for Profit
EightyOne
Client (Advertiser): National Collective of Independent Women’s Refuges
Entry: The 17680 Nights of July
B01. New Product or Service
Colenso BBDO
Client (Advertiser): Bank of New Zealand
Entry: BNZ - The next best thing to the Bank of Mum and Dad
DDB
Client (Advertiser): Samsung New Zealand
Entry: Flip Your Perspective
Pitchblack Partners
Client (Advertiser): Popeyes
Entry: Popeyes
Special
Client (Advertiser): Contact Energy
Entry: Good Plans: Energy Plans that don’t just do good, they do great.
Thinkerbell
Client (Advertiser): Lion New Zealand
Entry: Hyoketsu Launch Campaign
B02. Limited Budget: Less than $250,000
Māia
Client (Advertiser): Tāmaki Regeneration Company
Entry: Step Into Your Place
Motion Sickness
Client (Advertiser): Fire and Emergency New Zealand
Entry: Warning Labels: shifting risk perception on a budget
Motion Sickness
Client (Advertiser): Boring Oat Milk
Entry: Quit the Tit
Pitchblack Partners
Client (Advertiser): Popeyes
Entry: Popeyes
Special
Client (Advertiser): CERT NZ
Entry: EXPOSED: Through the lens of a hacker
B03. Customer Experience
Special
Client (Advertiser): Contact Energy
Entry: How Contact proved brand purpose by supporting the newest New Zealanders
TBWA\
Client (Advertiser): 2degrees
Entry: ‘Good Tings’: How 2degrees created an unboxing before the unboxing to teach children good phone behaviours.
B04. Content or Social-first Campaigns
Clemenger BBDO
Client (Advertiser): Ministry for Social Development
Entry: Love Better ”Own The Feels”
DDB
Client (Advertiser): ANZ Bank New Zealand Ltd
Entry: How a piece of Blu-Tack transformed ANZ’s performance marketing.
Special
Client (Advertiser): CERT NZ
Entry: EXPOSED: Through the lens of a hacker
TBWA\
Client (Advertiser): 2degrees
Entry: Straight up rugby: How 2degrees gave Super Rugby Aupiki bigger impact from a smaller stage.
B05. Most Original Thinking
Special
Client (Advertiser): Partners Life
Entry: How We Helped NZ Get Life Right by Breaking the Rules
TBWA\
Client (Advertiser): 2degrees
Entry: ‘Good Tings’: How 2degrees created the world’s first, first phone programme.
The Monkeys
Client (Advertiser): ASB
Entry: ASB – Helping New Zealand Stay One Step Ahead of Scammers
B06. Clever Use of Research or Data
FCB
Client (Advertiser): NZ Post
Entry: How we made the slower, harder and more expensive delivery choice, the preferred option for Kiwis sending gifts overseas.
Creative @ AT
Client (Advertiser): Auckland Transport
Entry: Buses are Back
The Monkeys
Client (Advertiser): ASB
Entry: ASB – Helping New Zealand Stay One Step Ahead of Scammers
B07. Most Effective PR/Experiential Campaign
Bastion Shine
Client (Advertiser): Spark NZ
Entry: Positioning Spark as a leader in accelerating Aotearoa businesses one technology generation forward
Special
Client (Advertiser): Trade Me
Entry: Job Hunt January
Special
Client (Advertiser): CERT NZ
Entry: EXPOSED: Through the lens of a hacker
Special
Client (Advertiser): Restaurant Brands
Entry: All Aboard The Gravy Train!
B08. Short-term Success
Colenso BBDO
Client (Advertiser): Spark NZ
Entry: Give a gift that unleashes theirs at Spark
Crave
Client (Advertiser): The PoolHouse
Entry: #ThisIsPoolLife
DDB
Client (Advertiser): McDonald’s
Entry: Kiwiburger
DDB
Client (Advertiser): Volkswagen
Entry: Electric Trade-In
EightyOne
Client (Advertiser): National Collective of Independent Women’s Refuges
Entry: The 17680 Nights of July
FCB
Client (Advertiser): NZ Post
Entry: How we made the slower, harder and more expensive delivery choice, the preferred option for Kiwis sending gifts overseas.
Motion Sickness
Client (Advertiser): Fire and Emergency NZ
Entry: Warning Labels: rapidly growing awareness of an emerging danger
Pitchblack Partners
Client (Advertiser): Popeyes
Entry: Popeyes
Special
Client (Advertiser): Trade Me
Entry: January Job Hunt
B09. Insights & Strategic Thinking
Bastion Shine
Client (Advertiser): Spark NZ
Entry: Accelerating Aotearoa: changing Spark’s B2B story from telco to tech partner
Colenso BBDO
Client (Advertiser): Spark NZ
Entry: Give a gift that unleashes theirs at Spark
Colenso BBDO
Client (Advertiser): Delivereasy
Entry: Leave A Better Taste In Your Mouth
DDB
Client (Advertiser): Samsung
Entry: Flip Your Perspective
FCB
Client (Advertiser): Four Square
Entry: How New Zealand’s favourite convenience store overcame an inconvenient truth
FCB
Client (Advertiser): PAK’n’SAVE - Foodstuffs NZ
Entry: Teaching an old stick new tricks
Special
Client (Advertiser): Partners Life
Entry: How Hindsight Helped NZ Get Life Right
TBWA\
Client (Advertiser): ANZ
Entry: Rethinking the rate race: How a breakthrough strategy changed the game in home loans.
VML
Client (Advertiser): Health New Zealand Te Whatu Ora
Entry: Breakfree to Smokefree
B10. Diversity, Equity & Inclusion – Community Engagement
Māia
Client (Advertiser): Tāmaki Regeneration Company
Entry: Step Into Your Place
VML
Client (Advertiser): Health New Zealand Te Whatu Ora
Entry: Breakfree to Smokefree
B11. Positive Change
Special
Client (Advertiser): Contact Energy
Entry: How Contact proved brand purpose by supporting the newest New Zealanders
TBWA\
Client (Advertiser): 2degrees
Entry: ‘Good Tings’: How 2degrees took on a fight no other telco would.
TBWA\
Client (Advertiser): 2degrees
Entry: Straight up rugby: How 2degrees helped women’s sport reset the bar for fan entertainment
The Monkeys
Client (Advertiser): ASB
Entry: ASB – Helping New Zealand Stay One Step Ahead of Scammers
VML
Client (Advertiser): Health New Zealand Te Whatu Ora
Entry: Breakfree to Smokefree
B12. Brand Revitalisation/Transformation
Colenso BBDO
Client (Advertiser): Delivereasy
Entry: Leave A Better Taste In Your Mouth
Crave
Client (Advertiser): The PoolHouse
Entry: #ThisIsPoolLife
DDB
Client (Advertiser): Goodman Fielder
Entry: Craving Real?
FCB
Client (Advertiser): Four Square
Entry: How New Zealand’s favourite convenience store overcame an inconvenient truth
Federation
Client (Advertiser): The Co-Operative Bank
Entry: Reclaiming the Co-operative Bank difference
Pitchblack Partners
Client (Advertiser): Burger King
Entry: Burger King
Stanley Street
Client (Advertiser): Fisher Funds
Entry: Ambition Is Brand Campaign.
B13. Sustained Success
DDB
Client (Advertiser): Goodman Fielder
Entry: Nothing Compares
EightyOne
Client (Advertiser): Powershop
Entry: Powering Long Term Growth For Powershop
FCB
Client (Advertiser): PAK’n’SAVE - Foodstuffs NZ
Entry: Helping New Zealand’s low-price champion reach new heights
Lassoo
Client (Advertiser): Turners Auto Retail
Entry: Tina from Turners Turns 3
Pitchblack Partners
Client (Advertiser): Burger King
Entry: Burger King
Special
Client (Advertiser): Partners Life
Entry: Waking NZ up to the importance of personal risk insurance
TBWA\
Client (Advertiser): ANZ
Entry: ANZ: From Dreaming Big to Knowing HOW