2024

Winning Work

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2024 Effie Awards Aotearoa

Welcome to the 2024 Effie Awards Aotearoa Winners Showcase. Here, you’ll find the campaigns that stood out, making a real impact for their clients and our industry. From Gold to Bronze, each piece of work reflects a unique approach to creativity, strategy, and effectiveness.

Download Winners List

View all the winners from the 2024 Effie Awards Aotearoa.

Executive Awards

 

GRAND EFFIE

ANZ Bank New Zealand

ANZ: From Dreaming Big to Knowing HOW
Most Effective Agency of the Year

TBWA\ New Zealand

Hardest Challenge

Delivereasy

Delivereasy Leave A Better Taste In Your Mouth

Gold Winners

 

A07 - Consumer Durables

The PoolHouse

#ThisIsPoolLife
A09 - Telcos and Utilities

Frank Energy

Same Energy, Probably Cheaper: Brave enough to be Frank about NZ’s power
B02 - Limited Budget: Less than $250,000

Popeyes New Zealand

Breaking the Popeyes global launch record on a shoestring budget
B11 - Positive Change

2degrees

2degrees: Teaching Kids the Good and Bad Tings About First Phones
B13 - Sustained Success

Turners Auto Retail

Tina from Turners Turns 3
B13 - Sustained Success

ANZ Bank New Zealand

ANZ: From Dreaming Big to Knowing HOW

Silver Winners

 

A03 - Business to Business

Spark New Zealand

Accelerating Aotearoa: changing Spark’s B2B story from telco to tech partner
A05 - Beverages - Hyoketsu Launch
A05 - Beverages

Lion

Hyoketsu Launch Campaign
A08 - Financial Services

ANZ Bank New Zealand

From anxiety to empathy: How ANZ changed the game in home loans, leading to its most profitable...
A08 - Financial Services

ASB

Helping the nation stay one step ahead of scams
A09 - Telcos and Utilities

Spark New Zealand

Give a gift that unleashes theirs at Spark
A12 - Social Marketing Public Service - Love Better
A12 - Social Marketing/Public Service

Ministry of Social Development

Love Better ”Own the Feels”
A13 - Charity/Not for Profit

National Collective of Independent Women’s Refuges

The 17,680 Nights of July
B01 - New Product or Service - Hyoketsu Launch
B01 - New Product or Service

Lion

Hyoketsu Launch Campaign
B03 - Customer Experience

2degrees

2degrees: Teaching Kids the Good and Bad Tings About First Phones
B05 - Most Original Thinking

2degrees

2degrees: Teaching Kids the Good and Bad Tings About First Phones
B05 - Most Original Thinking

Partners Life

How We Helped NZ Get Life Right by Breaking the Rules
B07 - Most Effective PR/Experiential Campaign

CERT NZ

EXPOSED: Through the lens of a hacker
B08 - Short-Term Success

National Collective of Independent Women’s Refuges

The 17,680 Nights of July
B09 - Insights & Strategic Thinking

ANZ Bank New Zealand

Rethinking the rate race: How a breakthrough strategy changed the game in home loans.
B10 - Diversity, Equity & Inclusion – Community Engagement

Tāmaki Regeneration

Step Into Your Place
B11 - Positive Change

2degrees

2degrees Aupiki
B12 - Brand Revitalisation/Transformation

Delivereasy

Delivereasy Leave A Better Taste In Your Mouth
B12 - Brand Revitalisation/Transformation

Foodstuffs NZ – Four Square

How New Zealand’s favourite convenience store overcame an inconvenient truth
B13 - Sustained Success

Goodman Fielder

Vogel’s Nothing Compares

Bronze Winners

 

A01 - Food Service/Restaurants

Delivereasy

Delivereasy Leave A Better Taste In Your Mouth
A01 - Food Service/Restaurants

Popeyes New Zealand

The most successful Popeyes launch IN THE WORLD
A02 - Retail/Etail

Foodstuffs NZ – PAK’nSAVE

Teaching an old stick new tricks
A03 - Business to Business

Firth

Worst Kept Secret
A07 - Consumer Durables

Volkswagen New Zealand

Electric Trade-In
A08 - Financial Services

Partners Life

Get Life Right
A09 - Telcos and Utilities

2degrees

2degrees: Teaching Kids the Good and Bad Tings About First Phones
A10 - Other Consumer Services

NZ Post

How we made the slower, harder and more expensive delivery choice, the preferred option for Kiwis...
A11 - International Marketing

WellingtonNZ

Escape to Wellington
A12 - Social Marketing/Public Service

Health New Zealand/Te Whatu Ora and Te Aka Whai Ora

Breakfree to Smokefree
A12 - Social Marketing/Public Service

New Zealand Police

In Your Element: Finding New Police in Unexpected Places
B01 - New Product or Service

Popeyes New Zealand

The most successful Popeyes launch IN THE WORLD
B02 - Limited Budget: Less than $250,000

Fire and Emergency New Zealand

Warning Labels: shifting risk perception on a budget
B04 - Content or Social-First Campaigns

2degrees

2degrees Aupiki
B04 - Content or Social-First Campaigns
B04 - Content or Social-First Campaigns

Ministry of Social Development

Love Better ”Own The Feels”
B08 - Short-Term Success

Fire and Emergency New Zealand

Warning Labels: rapidly growing awareness of an emerging danger
B09 - Insights & Strategic Thinking

Health New Zealand/Te Whatu Ora and Te Aka Whai Ora

Breakfree to Smokefree
B09 - Insights & Strategic Thinking

Delivereasy

Delivereasy Leave A Better Taste In Your Mouth
B10 - Diversity, Equity & Inclusion – Community Engagement

Health New Zealand/Te Whatu Ora and Te Aka Whai Ora

Breakfree to Smokefree
B11 - Positive Change

ASB

Helping New Zealand Stay One Step Ahead of Scammers
B11 - Positive Change

Health New Zealand/Te Whatu Ora and Te Aka Whai Ora

Breakfree to Smokefree
B12 - Brand Revitalisation/Transformation

The PoolHouse

#ThisIsPoolLife
B13 - Sustained Success

Powershop

Powering Long Term Growth For Powershop