beacon awards
2025 Winners
best in show
MBM | Goodman Fielder
Certified Toast Perfection
Media Agency of the Year
Lassoo Media & PR
Media Business of the Year
Stuff
Sales Team of the Year
Sky
Inspiring individual
James Davidson
001. Social Marketing/Public Service
SILVER
Stanley Street | Department of Corrections - Ara Poutama Aotearoa
Department of Corrections - Following the Need: A Smarter Way to Recruit
SILVER
VML | Hutt City Council
Rescuing Recycling in the Hutt
BRONZE
Dentsu Media Aotearoa | Ministry of Social Development
Helping Change-Ready Men Achieve ”Better Everythings”
BRONZE
MBM | Fire And Emergency New Zealand
Housefires - Making Kiwi Homes Fire Ready, One Suburb at a Time
002. Retail/Etail
SILVER
Hearts & Science | Animates NZ Ltd
Animates Pawprint Petition
SILVER
Hearts & Science and Pitchblack Partners | Popeyes
The Most Successful Popeyes Launch In The World
SILVER
PHD Aotearoa | PAK’nSAVE
PAK’nRAVE
SILVER
Together | Wendy’s NZ
Catch the Craving
BRONZE
Dentsu Media Aotearoa | Air New Zealand
Growth Without Limits: AI & Automation for Airpoints Store
BRONZE
PHD Aotearoa | Four Square
Micro-Seasonality, Macro Results
003. Fast Moving Consumer Goods (FMCG)
GOLD
MBM | Goodman Fielder
Certified Toast Perfection
SILVER
Dentsu Media Aotearoa | DB Breweries
The Export Ultra “Cold Call Back Service”
004. Consumer Durables
SILVER
MBM | Dulux
Dulux: Live from Aotearoa
SILVER
Spark Foundry | Lexus
Amazing Replays
BRONZE
Spark Foundry | Samsung
Look Up
005. Financial Services
GOLD
Initiative | ASB
Scam Update: Training a Nation to Fight Back
SILVER
OMD New Zealand | Kiwibank
On The Ladder with Kiwibank
SILVER
Spark Foundry | Southern Cross Travel Insurance
Underwritten by Imagination
SILVER
FCB | Instant Finance
Empathetic Applications
BRONZE
Together | AIA New Zealand
The Upside
006. Utility & Telco Services
BRONZE
OMD New Zealand | 2degrees
Reshaping Rugby
BRONZE
PHD Aotearoa | Spark
Spark Game Arena
007. Other Consumer Services
SILVER
FCB | Flight Centre
The Original Influence
SILVER
Lassoo Media & PR | Auto Trader
Auto Trader - Tell New Zealand About Your Car
008. Charity
SILVER
Dentsu Media Aotearoa | Movember
Mindsets
BRONZE
Motion Sickness | New Zealand Herpes Foundation
How New Zealand became The Best Place In The World To Have Herpes
009. Small Budget (up to $100k pa)
SILVER
FCB | Nestlé New Zealand
Puppy News-pee-per
SILVER
MBM | Dulux
Dulux: Live from Aotearoa
010. Content
GOLD
OMD New Zealand | Kiwibank
On The Ladder with Kiwibank
GOLD
Spark Foundry | Lexus
Amazing Replays
SILVER
PHD Aotearoa | PAK’nSAVE
PAK’nRAVE
SILVER
Together | AIA New Zealand
The Upside
BRONZE
Dentsu Media Aotearoa | Television New Zealand
Excitement Has No Boundaries
BRONZE
Initiative | ASB
Scam Update: Training a Nation to Fight Back
BRONZE
OMD New Zealand | 2degrees
Reshaping Rugby
011. Technology
GOLD
MBM | Dulux
Dulux: Live from Aotearoa
BRONZE
Dentsu Media Aotearoa | Air New Zealand
Growth Without Limits: AI & Automation for Airpoints Store
BRONZE
Dentsu Media Aotearoa | Television New Zealand
Excitement Has No Boundaries
012. Data
SILVER
Together | Barfoot & Thompson
Seller Opportunity Score
SILVER
Together | BestStart
Beating the Black Box
BRONZE
PHD Aotearoa | Four Square
Micro-Seasonality, Macro Results
013. Creative Media Idea
GOLD
MBM | Goodman Fielder
Certified by Vogel’s
GOLD
PHD Aotearoa | PAK’nSAVE
PAK’nRAVE
SILVER
Spark Foundry | Samsung
Look Up
BRONZE
FCB | Nestlé New Zealand
Puppy News-pee-per
BRONZE
Hearts & Science | Animates NZ Ltd
Animates Pawprint Petition
BRONZE
Spark Foundry | Westpac
Black Friday Hangovers
014. Insight
BRONZE
FCB | Flight Centre
The Original Influence
BRONZE
FCB | One New Zealand
The Big Deal
BRONZE
Hearts & Science | Animates NZ Ltd
Animates Pawprint Petition
BRONZE
Spark Foundry | Southern Cross Travel Insurance
Underwritten by Imagination
BRONZE
Spark Foundry | Westpac
Black Friday Hangovers
015. Communications Strategy
GOLD
FCB | Flight Centre
The Original Influence
SILVER
Dentsu Media Aotearoa | Ministry of Social Development
Helping Change-Ready Men Achieve ”Better Everythings”
SILVER
Initiative | ASB
Scam Update: Training a Nation to Fight Back
BRONZE
Dentsu Media Aotearoa | FreshChoice
When You Back Your Community, They Back You Right Back
BRONZE
FCB | One New Zealand
The Big Deal
BRONZE
Lassoo Media & PR | Auto Trader
Auto Trader - Tell New Zealand About Your Car
BRONZE
PHD Aotearoa | Spark
Spark Game Arena
016. Most Effective
SILVER
Hearts & Science and Pitchblack Partners | Popeyes
The Most Successful Popeyes Launch In The World
SILVER
OMD New Zealand | Kiwibank
On The Ladder with Kiwibank
BRONZE
Dentsu Media Aotearoa | DB Breweries
The Export Ultra “Cold Call Back Service”
BRONZE
FCB | Instant Finance
Empathetic Applications
BRONZE
Hearts & Science | Animates NZ Ltd
Animates Pawprint Petition
BRONZE
Initiative | ASB
Scam Update: Training a Nation to Fight Back
BRONZE
Spark Foundry | Westpac
Black Friday Hangovers
BRONZE
Stanley Street | Department of Corrections, Ara Poutama Aotearoa
Department of Corrections - Following the Need: A Smarter Way to Recruit
017. Collaboration
GOLD
OMD New Zealand | 2degrees
Reshaping Rugby
SILVER
Together | Wendy’s NZ
Catch the Craving
BRONZE
FCB | Nestlé New Zealand
Puppy News-pee-per
BRONZE
PHD Aotearoa | PAK’nSAVE
PAK’nRAVE
BRONZE
Together | AIA New Zealand
The Upside
018. DEI Community Engagement
GOLD
OMD New Zealand | 2degrees
Reshaping Rugby
019. Sustained Success
SILVER
FCB | Chorus
Avoiding Badnet