beacon awards
2025 Finalists
Media Agency of the Year
Lassoo Media & PR
MBM
PHD Aotearoa
Together
Media Business of the Year
Are Media
NZME
Sky
Stuff Group
TVNZ
Sales Team of the Year
GO MEDIA NZ
MediaWorks Agency Sales Team
NZME Agency Sales Team
Sky
Trade Me
001. Social Marketing/Public Service
Ministry of Social Development
Dentsu Media Aotearoa
Helping Change-Ready Men Achieve ”Better Everythings”
Fire And Emergency New Zealand
MBM
Housefires - Making Kiwi Homes Fire Ready, One Suburb at a Time
National Cyber Security Centre (NCSC)
MBM
Scamathon
Department of Corrections - Ara Poutama Aotearoa
Stanley Street
Department of Corrections - Following the Need: A Smarter Way to Recruit
Hutt City Council
VML
Rescuing Recycling in the Hutt
002. Retail/Etail
Air New Zealand
Dentsu Media Aotearoa
Growth Without Limits: AI & Automation for Airpoints Store
FreshChoice
Dentsu Media Aotearoa
When You Back Your Community, They Back You Right Back
Woolworths New Zealand
Dentsu Media Aotearoa
Where Freshness Starts
Animates NZ Ltd
Hearts & Science
Animates Pawprint Petition
Popeyes
Hearts & Science and Pitchblack Partners
The Most Successful Popeyes Launch In The World
McDonald’s
OMD New Zealand
Kiwiburger ’The Best of ’91 is Back!’
Four Square
PHD Aotearoa
Micro-Seasonality, Macro Results
PAK’nSAVE
PHD Aotearoa
PAK’nRAVE
Wendy’s NZ
Together
Catch the Craving
003. Fast Moving Consumer Goods (FMCG)
DB Breweries
Dentsu Media Aotearoa
“Yeah Right” The Reboot
DB Breweries
Dentsu Media Aotearoa
The Export Ultra “Cold Call Back Service”
Fonterra Oceania
EssenceMediacom
Milk - Real Good!
Nestlé New Zealand
FCB
Puppy News-pee-per
Goodman Fielder
MBM
Certified Toast Perfection
004. Consumer Durables
Dulux
MBM
Dulux: Live from Aotearoa
Lexus
Spark Foundry
Amazing Replays
Samsung
Spark Foundry
Look Up
005. Financial Services
Instant Finance
FCB
Empathetic Applications
Bank of New Zealand
Hearts & Science
More than a Hoop
ASB
Initiative
Scam Update: Training a Nation to Fight Back
AA Insurance
OMD New Zealand
Tom on Location
Kiwibank
OMD New Zealand
On The Ladder with Kiwibank
ANZ Bank
PHD Media Aotearoa
Dreamers to Doers: How ANZ Drove Growth by Championing Aspiring Entrepreneurs
Southern Cross Travel Insurance
Spark Foundry
Underwritten by Imagination
Westpac
Spark Foundry
Black Friday Hangovers
AIA New Zealand
Together
The Upside
006. Utility & Telco Services
One New Zealand
FCB
The Big Deal
2degrees
OMD New Zealand
Reshaping Rugby
Spark
PHD Aotearoa
Spark Game Arena
007. Other Consumer Services
Television New Zealand
Dentsu Media Aotearoa
Excitement Has No Boundaries
Flight Centre
FCB
The Original Influence
Auto Trader
Lassoo Media & PR
Auto Trader - Tell New Zealand About Your Car
Barfoot & Thompson
Together
Seller Opportunity Score
BestStart
Together
Beating the Black Box
008. Charity
Movember
Dentsu Media Aotearoa
Mindsets
New Zealand Herpes Foundation
Motion Sickness
How New Zealand became The Best Place In The World To Have Herpes
009. Small Budget (up to $100k pa)
Nestlé New Zealand
FCB
Puppy News-pee-per
Bank of New Zealand
Hearts & Science
Finding Your Way to (B)NZ
Dulux
MBM
Dulux: Live from Aotearoa
National Cyber Security Centre (NCSC)
MBM
Scamathon
The PoolHouse
Rainmakers and Crave Global
#ThisIsPoolLife
010. Content
Television New Zealand
Dentsu Media Aotearoa
Excitement Has No Boundaries
ASB
Initiative
Scam Update: Training a Nation to Fight Back
2degrees
OMD New Zealand
Reshaping Rugby
Kiwibank
OMD New Zealand
On The Ladder with Kiwibank
PAK’nSAVE
PHD Aotearoa
PAK’nRAVE
Lexus
Spark Foundry
Amazing Replays
AIA New Zealand
Together
The Upside
011. Technology
Air New Zealand
Dentsu Media Aotearoa
Growth Without Limits: AI & Automation for Airpoints Store
Television New Zealand
Dentsu Media Aotearoa
Excitement Has No Boundaries
Instant Finance
FCB
Empathetic Applications
Dulux
MBM
Dulux: Live from Aotearoa
Wendy’s NZ
Together
Catch the Craving
012. Data
Instant Finance
FCB
Empathetic Applications
Four Square
PHD Aotearoa
Micro-Seasonality, Macro Results
New World
PHD Aotearoa
Driving Trips not Clicks at Christmas
ANZ Bank
PHD Media Aotearoa
Dreamers to Doers: Instilling confidence in aspiring entrepreneurs through data
Department of Corrections, Ara Poutama Aotearoa
Stanley Street
Following the Need: A Smarter Way to Recruit
Barfoot & Thompson
Together
Seller Opportunity Score
BestStart
Together
Beating the Black Box
013. Creative Media Idea
Nestlé New Zealand
FCB
Puppy News-pee-per
One New Zealand
FCB
The Big Deal
Animates NZ Ltd
Hearts & Science
Animates Pawprint Petition
Dulux
MBM
Dulux: Live from Aotearoa
Goodman Fielder
MBM
Certified by Vogel’s
PAK’nSAVE
PHD Aotearoa
PAK’nRAVE
Lexus
Spark Foundry
Amazing Replays
Samsung
Spark Foundry
Look Up
Westpac
Spark Foundry
Black Friday Hangovers
014. Insight
DB Breweries
Dentsu Media Aotearoa
The Export Ultra “Cold Call Back Service”
Woolworths New Zealand
Dentsu Media Aotearoa
Where Freshness Starts
Flight Centre
FCB
The Original Influence
One New Zealand
FCB
The Big Deal
Animates NZ Ltd
Hearts & Science
Animates Pawprint Petition
Popeyes
Hearts & Science and Pitchblack Partners
The Most Successful Popeyes Launch In The World
Four Square
PHD Aotearoa
Micro-Seasonality, Macro Results
Southern Cross Travel Insurance
Spark Foundry
Underwritten by Imagination
Westpac
Spark Foundry
Black Friday Hangovers
015. Communications Strategy
FreshChoice
Dentsu Media Aotearoa
When You Back Your Community, They Back You Right Back
Ministry of Social Development
Dentsu Media Aotearoa
Helping Change-Ready Men Achieve ”Better Everythings”
Woolworths New Zealand
Dentsu Media Aotearoa
Where Freshness Starts
Flight Centre
FCB
The Original Influence
One New Zealand
FCB
The Big Deal
Popeyes
Hearts & Science and Pitchblack Partners
The Most Successful Popeyes Launch In The World
ASB
Initiative
Scam Update: Training a Nation to Fight Back
Auto Trader
Lassoo Media & PR
Auto Trader - Tell New Zealand About Your Car
ANZ Bank
PHD Aotearoa
Dreamers to Doers: How ANZ Drove Growth by Championing Aspiring Entrepreneurs
Spark
PHD Aotearoa
Spark Game Arena
Southern Cross Travel Insurance
Spark Foundry
Underwritten by Imagination
016. Most Effective
DB Breweries
Dentsu Media Aotearoa
The Export Ultra “Cold Call Back Service”
DB Breweries
Dentsu Media Aotearoa
“Yeah Right” The Reboot
Fonterra Oceania
EssenceMediacom
Milk - Real Good!
Instant Finance
FCB
Empathetic Applications
Animates NZ Ltd
Hearts & Science
Animates Pawprint Petition
Popeyes
Hearts & Science and Pitchblack Partners
The Most Successful Popeyes Launch In The World
ASB
Initiative
Scam Update: Training a Nation to Fight Back
Kiwibank
OMD New Zealand
On The Ladder with Kiwibank
Westpac
Spark Foundry
Black Friday Hangovers
Department of Corrections, Ara Poutama Aotearoa
Stanley Street
Department of Corrections - Following the Need: A Smarter Way to Recruit
Waitoa
Together
Challenging the Pecking Order
017. Collaboration
Nestlé New Zealand
FCB
Puppy News-pee-per
Goodman Fielder
MBM
Certified Toast Perfection
2degrees
OMD New Zealand
Reshaping Rugby
KFC New Zealand
PHD Aotearoa
KFC Super Rugby: How we partnered with Sky to ”Catch the Colonel”
PAK’nSAVE
PHD Aotearoa
PAK’nRAVE
Samsung
Spark Foundry
Look Up
Restaurant Brands - KFC
Special PR & MediaWorks
A Super Delivery With The KFC Gravy Train
AIA New Zealand
Together
The Upside
Wendy’s NZ
Together
Catch the Craving
018. DEI Community Engagement
Ministry of Social Development
OMD New Zealand
Love Better “Third Culture Kids”
2degrees
OMD New Zealand
Reshaping Rugby
019. Sustained Success
Chorus
FCB
Avoiding Badnet
James Hardie New Zealand Limited
PHD Media Aotearoa + DRUM
Weathering the storm: Pulling James Hardie away from the leaky home crisis
ACC
VML
From Hmmm to Habit: Creating an Injury Prevention Culture in NZ