Earlier this month, Ad Net Zero released an Industry Roadmap that details a transition plan to support the decarbonisation of the creation, production and running of advertising in New Zealand. The roadmap presents a short-term 2030 and long-term 2050 vision for the industry and outlines an approach to accelerate decarbonisation in five key areas of emissions – operational, production, media, awards and events, and behavioural influence.
A live walk-through presenting the Industry Roadmap was recorded and can be viewed below:
If you would like to get involved with Ad Net Zero, please get in touch at adnetzero@commscouncil.nz