Winning or Losing in a Recession by Robert Brittain and Peter Field
Posted 29 April 2021.
Winning or Losing in a Recession - By Robert Brittain and Peter Field
Two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field have published their major new report ‘AUNZ Advertising Effectiveness Rules - Winning or Losing in a Recession’, the first study to examine the implications of COVID-19 and the recession for the advertising industry on both sides of the Tasman.
This report is proudly brought to you in collaboration with The Communications Council Australia and LinkedIn.
Watch the full presentation below.