Starting your career in advertising

Posted 22 July 2022.

What is advertising? Advertising & Communications is an industry that’s been around for over 150 years. It’s a large part of how businesses grow, how social change is created, and how governments communicate.

But it’s changed a lot over the years. We’re an industry at the front of technological change and we have to change with it. That’s what makes it an exciting industry to be part of.

It’s a global industry – enabling you to work all over the world.

We are also an industry that strives for diversity around the table. Advertising feeds from, and informs, culture. To do our best work, we need diverse perspectives to collaborate.

Types of communications agency

Advertising and communications is incredibly multi-faceted, and it’s becoming more so every day. Some agencies are full-service – they offer every type of service, as one team. Other agencies specialise in specific disciplines. Here are some of the types of agency you’ll discover:

CREATIVE AGENCIES: Creativity lies at the heart of all agencies, but ‘Creative Agencies’ are responsible for the actual creative ideas that appear in ads, whether they are television commercials, Youtube ads, posters, print, radio and very often things that don’t look like ads at all!

MEDIA AGENCIES: Media agencies are responsible for ensuring creative campaigns appear in the right place, at the right time, reaching the right audiences. They design strategies to ensure the most effective and efficient channels and contexts for the advertising’s objectives. They use advertising technology to deliver digital campaigns and learn about specific audiences and their media behaviours.

DIGITAL AGENCIES: Digital agencies are specialists in all things online. They develop websites, build ways for brands to stay in touch with their customers, connecting with them at the right time, with the right content.

EXPERIENTIAL/PR AGENCIES: PR and experiential agencies create engaging brand experiences, ensure brands get visibility in media publications, get coverage from journalists, and ensure that their content gets viewed and shared online.

Who are we looking for?

The entry qualifications are as diverse as the people. Some people have Communications degrees. Most don’t. They’re lawyers, engineers, artists, statisticians, linguists. Even the odd philosopher.

What we all have in common is curiosity, an interest in humans, and a desire to solve problems in creative ways.

So, if you’re innately curious, want to make a difference for the businesses or causes that you work on, want an exciting career that enables you to travel, and maybe don’t quite fit the usual mould, this could be the perfect industry for you.

Roles we can offer

The reason we have no specific academic preferences for potential talent is that there are a huge variety of roles and careers in our industry. Here’s an overview of just some of them.

Graduate Recruitment 2022

We are looking for Grads to join our industry in 2023. Our process connects graduates with agencies across the advertising, media and communications industry. You’ll be put through your paces, but if successful, you’ll be secure in a role before the end of 2022, allowing you to enjoy a summer holiday safe in the knowledge you’ll be starting your career in February 2023.