
Industry Guidelines
Posted 23 June 2021.
Here are a series of guides outlining Best Practice when working with your Agency.
These offer advice to clients/agencies but are not formally binding.
Best Practice Guidelines:
Finding an Agency (ANZA & Comms Council View): Navigating the Agency Selection Process
Finding an Agency: A best practice guide to agency search and selection
Pitching: WFA/EACA guidelines on client-agency relations and best practice in the pitch process
Communications Strategy: A best practice guide to developing communication campaigns
Judging Creative Ideas: A best practice guide to assessing agency creativity
Agency Remuneration: A best practice guide on how to pay agencies
Evaluation: A best practice guide to evaluating the effects of your campaigns
Other Guidelines:
ASA: Advertising Standards Codes
Carbon Claim Guidelines: Guidelines on carbon claims and the Fair Trading Act released 2009