Industry Guidelines

These offer advice to clients/agencies but are not formally binding.

Best Practice Guidelines:

Finding an Agency (ANZA & Comms Council View): Navigating the Agency Selection Process

Finding an Agency: A best practice guide to agency search and selection

Pitching: WFA/EACA guidelines on client-agency relations and best practice in the pitch process

Communications Strategy: A best practice guide to developing communication campaigns

Judging Creative Ideas: A best practice guide to assessing agency creativity

Agency Remuneration: A best practice guide on how to pay agencies

Evaluation: A best practice guide to evaluating the effects of your campaigns

Other Guidelines:

ASA: Advertising Standards Codes

Carbon Claim Guidelines: Guidelines on carbon claims and the Fair Trading Act released 2009