Comms Council / AUT Strategic Planning Lab

Posted 3 October 2019.

“Strategic thinking - putting creativity to work in search of competitive advantage - seems in many organisations to have been captured by the need for elaborate planning rituals.” Jules Goddard and Tony Eccles Authors of “Uncommon sense, common nonsense.”

‘If I have one piece of advice it’s for all marketers to learn about strategy.’ - Mark Ritson


Do you want to strengthen your strategic thinking, but find it hard to get the training on the job? Do you hear the ‘Strategy’ word being used in your organisation without too much explanation? At a point where developing strategic skills would unlock more career opportunity?

The Commercial Communications Council, in conjunction with AUT University of Technology and leading industry experts, will demystify the word “strategy” and help you increase the value you offer during and intensive 3 day course, hosted by Media Design School.

You will move from implementation to the strategic thinking process needed to plan effective communications and add value to your clients’s business.


The course is a total of 3 days

Day 1 - Wednesday 4th March 2020

Day 2 - Wednesday 18th March 2020

Day 3 - Wednesday 1st April 2020

See the Strategic Planning Lab Speakers’ Bios here.

The course includes presentations, discussions, interactive exercises and mentoring. It delivers these learning outcomes over 3 days which are staggered:

  • Latest evidence-based understanding of brain processing
  • Introduction to behavioural economics
  • Developing effective strategies with clients
  • Best practice insight development
  • Writing strong briefs and briefing well
  • Integrating briefs with channel thinking
  • Getting the best from your relationship with creative teams
  • Understanding of how brands really achieve growth
  • Digital Strategy-best practice


Account Managers-to-Directors

Junior to Mid level Planners

Media Planners

Marketing Professionals

Mid-level Communications Managers

Marketing Managers


Media Design School, Level 14, 92 Albert Street, Auckland

COST: Members - $1800 + GST, Non-members - $2400 + GST

Limited places available. Inquiries welcome.

Agencies/clients will be invoiced by Comms Council under normal terms of trade. If you have any questions or queries, call Marlen Smith on 09 303 0435.

Your account will be charged in NZD.

To register for the 2020 course:

Please provide full name, position, and contact details of attendees- and advise any special dietary requirements.

Moira Love

Events Coordinator


P: 09 303 0435

See Comms Council Terms & Conditions here.