A comprehensive course which covers the fundamentals of the advertising and media agency world. The course is now regarded as one of the most valuable and effective courses for those with fewer than three years’ experience.
Mark Ritson, Branding Professor and Marketing Consultant delivered a presentation on Tuesday 31st October - DOWNLOAD THE PRESENTATION
The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
This qualification is suitable for any staff that want to raise their commercial nous and get a better understanding of the commercial factors influencing agencies and clients.
APPLICATIONS CLOSED FOR 2019. Read through the application process for the 2020 Comms Council Graduate Programme. Applications open Thursday 1st August 2019 and close Monday 30th September 2019.
The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
The Comms Council, in conjunction with AUT and leading industry experts, will demystify the word “strategy”. You will move from implementation to the strategic thinking process needed to plan effective communications.