Come Hear The 2018 Effie International Judge Speak!

Posted 21 September 2018.

​The Comms Council in association with TVNZ, is delighted to present this year’s International Effie’s Judge, Mark Earls, (the Herdmeister) at the Effectiveness Function on Thursday 11th October, at TVNZ.

Mark Earles
Mark Earls


​Mark is a leading-edge thinker in behavioural and decision science who challenges much of the received wisdom about human behaviour. Mark has been a big champion of Behavioural Economics but has also championed the notion that we are social (HERD) creatures first and foremost, that much of our behaviour is shaped by what goes on between us (rather than simply between our ears) and finally that creativity is a team game rather than a solo act.

By attending this event you will hear Mark talk about how real advertising value comes from long-term behaviour change and how that requires a better understanding of how human behaviour really works. Mark will give pointers as to how agencies and marketers can find and use a better map to gain a huge competitive advantage.

There will be chance for Q&A.

Date: Thursday 11th October

Time: 5:30pm to 7:30pm - Drinks and canapés on arrival, Presentations begin at 6.00pm

Venue: TVNZ, Main reception, Hobson Street, Auckland

Cost: None

To register for this free event, email today - spaces are limited and tickets for entry will be allocated.

The Comms Council thanks TVNZ for their support of this event.