Entries are now open for the 2026 Effie Awards Aotearoa, as the programme marks 25 years of recognising marketing effectiveness and the work that delivers real results.
Launched by the Commercial Communications Council in association with TVNZ, the Effie Awards Aotearoa continue to set the benchmark for strategic rigour and proven impact across the industry. The programme recognises work that demonstrates clear thinking, strong strategy, and measurable business outcomes.
Marking the 25-year milestone, the 2026 programme introduces a new accolade: Effective Advertiser of the Year. This award recognises the advertiser organisation that achieves the greatest success across the awards, determined by a weighted points system based on Finalist, Bronze, Silver, Gold and Grand Effie wins.
Effie Awards Aotearoa are globally recognised as a benchmark for marketing effectiveness, rewarding work that not only engages audiences but drives tangible results.
With entries now open, agencies and marketers are invited to submit campaigns that demonstrate effectiveness across strategy, execution, and impact.
The 2026 awards ceremony will take place on Thursday 22 October at the Auckland Convention Centre. Early Bird entry deadlines close on Thursday 16 July.
Find out more and enter at: https://commscouncil.nz/awards/effie/entry