Be inspired by Andrew Geoghegan, the 2019 Effies International Judge!
Posted 8 August 2019.
The Comms Council in association with TVNZ, is delighted to present this year’s International Effie’s Judge, Andrew Geoghegan, speaking at the annual Effectiveness Function on Thursday 10th October.
Andrew is the Global Head of Consumer Planning at Diageo - the world’s largest premium drinks company and home to brands such as Johnnie Walker, Guinness, Smirnoff, and Tanqueray. If you are a Marketer and are passionate about marketing effectiveness, this is a must-attend event for you.
Andrew is passionate about marketing effectiveness and has pioneered an approach across Diageo using leading-edge data and technology called marketing catalyst. This programme has already paid back over x15 the initial investment and given Diageo the confidence to buck the trend for consumer goods companies in recent years and increase its marketing investment ahead of revenue growth.
Andrew’s keynote will be followed by the chance for Q&A. Be sure to register your place now, as numbers are limited!
A big thanks to TVNZ for sponsoring this event.
When: Thursday 10 October 2019 | 5:30 - 7:30 pm
Please RSVP to email@example.com