An online course examining the core principals of advertising effectiveness, designed and facilitated by effectiveness expert, James Hurman. This evidence based Master of Effectiveness Course draws on the research and data of global advertising effectiveness experts.
Who is this qualification for?
Mid level marketing and advertising professionals across all disciplines. This course is only available to members of the Commercial Communications Council.
Learning outcomes
Gain a thorough and applicable knowledge of the proven principles of advertising effectiveness
Learn the knowledge and skills required to generate the best possible commercial returns from the advertising you produce
A better understanding of how to communicate the value of creative advertising and brand building to key decision makers
Course structure
Video content per module with support workbook document and further resources and learning references
On-line workbooks and then in one hour discussion forum per week to discuss course modules
2 hour exam at the end of course
Total course time 10-12 hour
Cannes Lions Entries are included as part of the download. Additional resources are provided throughout.
