Master of Advertising Effectiveness

Posted 12 April 2022.

​An online course examining the core principals of advertising effectiveness, designed and facilitated by effectiveness expert, James Hurman. This evidence based Master of Effectiveness Course draws on the research and data of global advertising effectiveness experts. This on line course focuses on eight fundamental aspects of advertising effectiveness:

1. Investing for growth

2. Targeting for growth

3. Managing long and short

4. Building mental availability

5. Creativity and effectiveness

6. Creative commitment

7. Objective setting, tracking and measurement

8. Application of principles

​Who is this qualification for?

Mid level marketing and advertising professionals across all disciplines. This course is only available to members of the Commercial Communications Council.

Learning outcomes

• Gain a thorough and applicable knowledge of the proven principles of advertising effectiveness

• Learn the knowledge and skills required to generate the best possible commercial returns from the advertising you produce

• A better understanding of how to communicate the value of creative advertising and brand building to key decision makers

How is the qualification delivered and assessed?

• Video content per module with support workbook document and further resources and learning references

• On-line workbooks and then in one hour discussion forum per week to discuss course modules

• 2 hour exam at the end of course

• Total course time 10-12 hours

• Cannes Lions Entries are included as part of the download. Additional resources are provided throughout.

Dates / Booking deadlines

Course date: 4 July 2022

Booking deadline: 27 June 2022


$2,695 + GST members