Mark Ritson ‘The Big Lessons in Marketing Effectiveness’

Posted 7 November 2019.

​The Comms Council in association with Bauer Media present:
Mark Ritson - The Big Lessons in Marketing Effectiveness

PLACES ARE LIMITED | Click here to book via eventfinda.co.nz

Don’t miss out on this opportunity to hear Mark speak about the main drivers of effective marketing and teach you about what you need to have in place for marketing to deliver growth.

When: Thursday 20 February 2020 | 3pm

Where: *VENUE CHANGE* SkyCity Convention Centre - Auckland CBD. Level 5, New Zealand Rooms 1 & 2
Arrival at 3pm for a prompt start at 3:30pm. Event concludes at 5pm.

Price - Earlybird (12 Nov - 20 Dec):
Comms Council / ANZA members: $165 + GST
Non-members: $215 + GST

Price - Regular (21 Dec - 20 Feb):
Comms Council / ANZA members: $215 + GST
Non-members: $265 + GST

Comms Council – Terms and Conditions: Due to the popularity of this event there are no refunds. Substitute attendance is available, please advise name of person – tickets will be scanned and checked.

For more information, contact Moira Love: moira@commscouncil.nz

Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing and has been a marketing professor at London Business School and the University of Minnesota and a visiting professor at MIT Sloan and SMU. He has won MBA teaching awards at LBS, MIT, Singapore Management University and MBS.

Mark has worked globally as a private marketing consultant for clients that have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40.

For thirteen years - from 2002 to 2015 - he served as in-house professor for LVMH - the world’s largest luxury group - working in Europe with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy.

He writes a weekly column for Marketing Week and for The Australian. On 3 occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK and was the British Society of Magazine Editors Business Columnist of the Year in 2018. His more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.

He is a Thouron Scholar and was the recipient of the Ferber Award for his doctoral thesis. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech.

In 2018 he was rated one of the “Power 50” most important people in media by AdNews, one of ten top business thinkers in Australia by Smart Company, and recognised by the AMI with the Sir Charles McGrath Award, the highest honour for marketing in Australia.

Comms Council – Terms and Conditions: Due to the popularity of this event there are no refunds. Substitute attendance is available, please advise name of person – tickets will be scanned and checked.