IPA Effectiveness Essentials Certificate

Posted 1 April 2022.

​Understand the role of effectiveness in 10 hours of online learning. It’ll change how you look at the things you do every day.

​Make better, more informed strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate.

Who is the qualification for?

Primarily aimed at entry level agency and marketing professionals. Anyone entering the industry in any discipline would benefit from this overview of the key strategic thinking and knowledge of effectiveness that this course provides.

Learning outcomes:

• Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity

• Learn effectiveness best practice and why a culture of effectiveness should be embedded in your workplace

• Make better, more informed, more strategic decisions in your role

Discover lessons from award-winning effectiveness papers.

View the full Effectiveness Essentials Certificate syllabus.

How is the qualification delivered and assessed?

• 10 hours of online learning

• Interactive work book, videos and case studies

• Mini quizzes at the end of some modules

• 30-minute multiple choice exam.

• If you pass the exam, you will be awarded a digital certificate of completion.

Price: $450 + GST members $500 + GST to non-members



Please see the 2022 Effectiveness Essentials Certificate Qualification Policies.

We operate a 14-day cancellation policy. For further details, please view the Qualification Policies.

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.

To book simply download the form here, fill it in, and return it to course@commscouncil.nz