IPA Advanced Effectiveness

Posted 1 April 2022.

​Formally known as the Eff Test. Develop a greater understanding of and a forensic approach to the evaluation of your campaigns.

​Gain a deep knowledge of theories of advertising effectiveness and how to design a multi-platform campaign measurement programme. And learn how to write a winning effectiveness paper to showcase your success.

Who is the qualification for?

Senior planners and strategists/business directors.

Learning outcomes:

• Learn how to prove the value of your contribution to your clients’ businesses

• Improve your client relationships by speaking their language

• Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity

• Confidently and correctly analyse the impact and effect of any campaign

• Gain the confidence to write a brilliant effectiveness paper.

View the full Advanced Certificate in Effectiveness syllabus.

How is the qualification delivered and assessed?

• 35 hours of online solo learning split across 14 modules - allow for 2-3 months of study prior to the exam

• Workbooks, video and case studies

• Explores data driven approaches supported by IPA Databank

• Additional recommended resources

• 2 hour exam resulting in a certificate

Exam dates and booking deadline:

• Exam dates: 28 July - booking deadline 26 May 2022,

• Exam date: 27 October - booking deadline 1 August 2022

Price: $1,300 +GST member $1,400 +GST to non-members


Please see the 2022 Advanced Certificate in Effectiveness Policies.

We operate a 14-day cancellation policy. For further details, please view the Qualification Policies.

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.

To book simply download the form here, fill it in, and return it to course@commscouncil.nz