Comms Council & Google NZ | Google Certification Programme

Posted 31 March 2020.

​The Comms Council invites you to register for the Google Ads Certification Programme. This is a self-learning programme and is free of charge.

Our efforts to bring you valuable professional development opportunities at this challenging time, have been boosted by a partnership between the Comms Council and Google New Zealand. The Comms Council invites you to register for the Google Ads Certification Programme. This is a self-learning programme and is free of charge.

Skillshop, is a one-stop-shop Google training centre for everyone who uses Google professional tools and solutions. This programme helps you grow your knowledge and professional value with flexible, on-demand training for Google Ads and more.

Simply work through the self-learning modules to grow your proficiency in managing and measuring Search, Display, Measurement, Video, and Shopping campaigns. The courses you will cover combine a mix of marketing strategy and product tactics – and are built around real-world case studies and common business scenarios. You will develop actionable marketing and product know-how that you can apply right away.

Once you complete the courses, you can progress to the certification tests. When you pass, you will receive a personal Google certification to put on your LinkedIn, resumes etc.

Google Certification Program – Course Detail

Beginner Programme

Google Ads Search fundamentals & certification

Learn how to create and customise Google Search campaigns to help grow your business by getting your ads in front of more customers looking for what you offer. Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns.

Google Ads Display fundamentals & certification

Master the fundamentals of using Google Display to deliver effective display campaigns that grow awareness, influence consideration or drive action for your business. Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives.

Google Ads Video fundamentals & certification

Connect with your audience, reach potential customers along the entire purchase journey and meet your marketing objectives with the YouTube and Google Video ad solutions. Earn a Google Ads Video Certification by demonstrating your ability to get results from YouTube and Google Video advertising solutions.

Google Ads campaign measurement fundamentals & certification

Make better advertising decisions by understanding how digital ads performance is measured and actions data-driven insights to improve your campaigns. Earn a Google Ads -Measurement Certification by demonstrating your ability to measure and optimise Google Ads campaign performance.

Intermediate Course - Analytics Academy

Google Analytics Individual Qualification

Advanced Course - Google Marketing Platform

Search 360

Display & Video 360

Campaign Manager Creatives Web Designer

How do I do this?

Please visit Skillshop at https://skillshop.exceedlms.com/student/catalog, or find the course links attached in our Comms Council Programme attachment,

Click into any of the courses – ideally you progress through the order provided and work with each module.

You’ll need to log in – let us know if you need any help with this process.

Take this opportunity to help grow your skills. By becoming certified in Search, Display, Video and Campaign Measurement your Google-certified status will signal your expertise to the industry, and grow confidence in your ability to get the best out of Google Ads.

Above all both the Comms Council and Google are here to assist in any way we can. Please direct any questions to: marlen@commscouncil.nz

We look forward to hearing of your progress.