Get the Facts

About the Campaign | Get the Facts - Brands Need Building

At the Comms Council we believe strongly that a brand is the most powerful competitive advantage a business can create. And the evidence suggests that holds true even in a recession. So we’ve taken our existing “Brands Need Building” campaign and updated it to reflect the latest thinking and evidence about marketing in a recession.

Get the Facts | Brands Need Building

Those who continue to invest in their brand during a recession and execute it well, will come out of the recession better than those who don’t. Have a look through these resources for invaluable advice on how you can yield the best results during a recession.

Winning or Losing in a Recession by Robert Brittain and Peter Field

Download/watch Rob Brittain and Peter Field’s, ‘AUNZ Advertising Effectiveness Rules - Winning or Losing in a Recession’, the first study to examine the implications of COVID-19 and the impending recession for the advertising industry on both sides of the Tasman.

Why Aren’t We Doing This? - Download the PDF

The Commercial Communications Council (Comms Council) presents, ‘Why Aren’t we Doing This? - How long term brand building drives profitability’, a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.

Advertising Pays - Deloitte Access Economics Report

New Zealand spends billions on paid advertising every year – over $3 billion in 2015. But what impact does this investment have on economic growth, employment, social change and innovation? It’s all in Advertising Pays - the comprehensive report by Deloitte Access Economics.

Peter Field | Long-Term Brand Building

Internationally acclaimed effectiveness expert, Peter Field, is back to present findings from his latest research which will build and expand on the evidence published in, “Why Aren’t We Doing This?”