Meet the Beacons 2020 Executive Judges

Posted 25 May 2020.

Get to know the judges that made the tough calls for this year’s Executive Awards for The Beacons.

Executive Judges

(Convenor) Simon Lendrum - Independent Strategic Consultant

Simon is currently an independent strategic consultant, with 25 years of experience in advertising and marketing. In that time, he worked across BMP DDB, Ogilvy and at J. Walter Thompson New Zealand where he was Managing Director for nine years. Many of you also know Simon also from his time as President of the Comms Council from 2014 to 2016.​

Annemarie Browne - Chief Marketing Officer, Lotto NZ

Annemarie Browne is Chief Marketing Officer at Lotto NZ, responsible for the Brand Communications, Product Innovation and Digital functions. Annemarie joined Lotto NZ in 2018, after an extensive sales and marketing career at TV3, TVNZ, Seek NZ and Orion Health. Annemarie also spent a number of years in the international market at ITV in London and Channel Seven in Australia. She has had considerable experience in working with large New Zealand brands and managing their transition from traditional to digital models. Annemarie is a graduate of the University of Auckland.

Jodi O’Donnell – Commercial Director, TVNZ

Jodi has recently joined the TVNZ Executive team as Commercial Director; she is responsible for championing our customers and partnering with our agency and advertiser partners to deliver revenue through our sales and content solutions teams.

With over 20 years’ experience in the media and marketing industry across a range of senior Marketing Communications and Commercial roles, including Head of Marketing for TVNZ 2 and General Manager Agency Sales for TVNZ. Jodi is a true leader and brings a wealth of knowledge, passion and skill to the role. She is committed to working alongside agencies and advertisers to understand their challenges and identify the important role video can play in their communication mix. She loves a good discussion with her clients about how viewing habits are evolving and the future for video consumption – while also busting some of the myths and misconceptions about what viewers watch each night in the comfort of their own homes today.


Regan Savage - Independent Executive Marketer

Regan Savage is an executive marketer, having spent the last two years at Trade Me overseeing their marketing, customer engagement and audience growth, as well as Trade Me’s evolution into a more contemporary Kiwi brand. Prior to that Regan was GM Marketing Communications at Kiwibank, where his team was awarded for effective marketing strategies that ensured Kiwibank consistently led the banking category in customer and business growth, brand strength and marketing innovation.
Robert Harvey - CEO, Dentsu Aegis Network

Rob has led transformational growth of Dentsu Aegis Network in New Zealand since taking the helm 2013. Under Rob’s leadership revenue has more than tripled, the group has won significant new clients, and welcomed new businesses BC&F Dentsu, Isobar, and Davanti via acquisition. With nearly 20 years of experience across Media and Creative businesses, Rob has worked on some of New Zealand’s most iconic brands and campaigns, been awarded in local and international awards shows, and led agencies including Zenith and Publicis Mojo.

Rob has been recognised on Campaign Asia’s 40 Under 40 list, won People’s Choice for ‘Human of the Year’ at the StopPress Awards, and in 2018 won the Sandy Smith Inspiring Individual Award. Rob currently sits on the Commercial Communications Council Executive Board, Media Committee, and Beacons Sub Committee.

Rob is focused on building a strong people first culture within DAN and is proud to represent the over 300 people that make up the group in New Zealand.

Outside of work Rob’s priority is spending time with his two beautiful young girls and wonderful wife.

Derek Lindsay - Independent

Derek has spent around 25 years leading teams in media & advertising agencies (including FCB and Spark, now PHD). Added to that, he has spent 10 years working on & chairing industry committees, plus 4 years as a previous Beacons Convenor. Now observing the media industry from the sidelines, Derek brings a wealth of insight to the evaluation of this year’s Beacon’s entries.

Samantha Osborne - Managing Director, Mindshare

Born and bred in the South Island with over 20 years in advertising and media, Samantha has worked extensively in the New Zealand market as well as overseas.

Passionate about the NZ communications industry she has been Chair of the Communications Council for Media for the last three years. Samantha has worked on both agency and media owner side including New Zealand’s biggest broadcaster TVNZ, a six-year stint as a Global Media Director in London and significant New Zealand agency experience across both independent full-service agencies and multinational media specialists.

In 2015 Samantha founded Mindshare NZ as a start-up and quickly set the course that the agency finds itself on today. Samantha is passionate about the NZ communication industry and as Chair, is dedicated to developing a sustainable, vibrant and competitive media market.

Nick Vile - General Manager, oOh!media

Nick has had 18 very enjoyable years in the NZ media industry with 10 of those in Out of Home. In that time he has witnessed impressive growth of the sector, having been at the forefront of Out of Home’s digitally lead evolution. Through that growth period he’s developed a good track record for team development and delivering business growth. An early adopter of WFH his attendance to “board” meetings often involves a trip to the beach!

David Thomason - Independent

DT started out his career in creative, rising to Creative Director before switching gears and becoming a Planner/Strategist for the last 20 of his, so far, 32-year career.

He was at FCB NZ for 13 years, where he led Strategy, and was a key member of the senior leadership team driving the agency’s brand, culture, and integrated ‘Behaviour Change’ approach.

In recent years DT has developed brand and advertising strategy for brands such as PAK’nSAVE, Mitre 10, Mercury and New Zealand Post, along with numerous government campaigns. In 2019 FCB achieved a remarkable hat-trick; winning most creative agency at the Axis awards, most awarded agency for media at the Beacon awards, and most effective agency at the Effie awards.

DT is an active contributor to the Comms Council, regularly writes and presents on advertising effectiveness, and guest-lectures on Behavioural Economics, Cultural Identity and Social Change at AUT and Auckland University.