The Effies Marketer’s Leaderboard

Posted 17 June 2021.

This leaderboard recognises the outstanding individual marketers behind the Effie campaigns. At the end of the 2021 Effie Awards, the leader board will be updated and the marketer who has accumulated the most points will be the winner.

However, we think effectiveness is a long-term thing, so the leader board has been building and shifting over three years; the points you earned in 2019 and 2020 will be added to the points you earn in 2021 – showing a true picture of those marketers who have delivered the most effective communications for their organisations over a sustained period.

The leader board is based on points calculation:

  • 2 points for a Finalist
  • 4 for a Bronze
  • 6 for Silver
  • 8 for Gold
  • 12 for the Grand Effie

A marketer keeps his or her points, even if they move on to a different company, as the points are attributed to the Effie campaign paper.

The leaderboard will be refreshed every three years and 2021 is the last year of this three-year cycle.

The Most Effective Marketer for 2021 will be announced on October 28.

Click here to view the Effies Leaderboard

The Effies Leaderboard is accessible on the Comms Council homepage