Finalists Announced | 2020 Effie Awards in Association with TVNZ

Posted 21 September 2020.


An Effie® Award is recognised globally by advertisers and agencies as the industry’s most important award and represents the pinnacle in marketing effectiveness. This is also the second year we will be focusing on the individual marketers who have inspired great work from their agencies and fought for it in their organisations. The Effie marketers leader board will be re-calculated when judging is complete to determine the ranks of Effie marketers for this year. A panel of over 100 industry peers judged the preliminary round this year assessing a good crop of entries and selecting just over 80 finalists from the 19 Effie categories.

This year’s Convenor of Effies, Simon Lendrum said “it’s been fantastic to see so many entries from organisations and brands that demonstrate the concrete value that great marketing campaigns deliver back to New Zealand business. In tough times, the Effies clearly illustrate the
impact of creativity on business results.” All Gold Effie category winners will be eligible for the Grand Effie®, which is awarded to the campaign that achieved the most extraordinary commercial results for its client.

This year’s highly qualified Executive judging panel include:

Michael Healy, Chief Marketing Officer at Meridian Energy, Rachel Ellerm, National Marketing Director at Lion, Suraiya Phillimore-Smith, Marketing Lead at Westpac, Jonathan Waecker, Chief Customer Officer at The Warehouse Group, Bridget Lamont, Chief Customer Officer at Loyalty, Craig Irwin, Managing Director at Iri Worldwide and Jonathan Symons, Marketing Director at TVNZ.

The Comms Council thanks Commercial Partners TVNZ and oOh!Media for their ongoing commitment to Effie. We also thank important sponsors Nielsen, The Radio Bureau, Facebook and Google.

​Download Effies 2020 Finalists List.