New Course: Developing and Upskilling Account Managers - COURSE FULL

Posted 31 January 2018.


The Comms Council in conjunction with Sarah Ritchie, founder of AM-Insider, are introducing a one day Account Management interactive workshop.

​The aim is to further develop Account Managers to work more effectively and confidently with clients.

Content includes case studies, discussions, and task orientated activities for tangible take outs.

Satisfied clients benefit both sides and ensures long term business and ROI. This course will enhance your skills and confidence to successfully manage your client accounts.

We will explore:

 How to effectively manage client relationships

 Client retention

 Problem solving and project management

 Tackling the brief

 Proactive vs reactive

 Understanding your client’s business challenges

 Handling rough patches

 Taking responsibility

Who is this for?

Anyone at mid-level management responsible for client facing activity – this includes Advertising, Design, PR, Media, Digital, Experiential disciplines.

Elevate your skill set and book now!

Who is Sarah Ritchie?

Founder of - for agency account managers

Business Advisor and Consultant

Author, “How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything” (Publication date: May 2018)

Sarah has been immersed in the advertising and design world for over 25 years, including 10 years as Director of Firestorm Design; a key presenter at the annual AUT Suit Camp; a teacher at Media Design School; Business Mentor with the Auckland Chamber of Commerce; and a long tenure in advertising and design account management.

These days Sarah focuses on business and people growth, as a business advisor/consultant, teacher, coach, writer, and Founder of

She created AM-Insider, in 2014, to address the gaps which exist in the professional development of account managers, and to support their resourcing and training. The aim of AM-Insider is to strengthen agencies, and to enthuse, empower, and educate account management professionals right across our industry (advertising, design, PR, media, experiential, and print).

Sarah has worked with some of New Zealand’s leading brands in many different industries, across varied channels and with lots of different clients. Armed with all this knowledge and experience, we are delighted that Sarah is joining us to give this one-day seminar. With her engaging style we know that attendees will leave with knowledge to help them in their roles and with their client relationships.

With no end to her talents, Sarah has also written “How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything”. This is a unique professional development resource and an essential training tool for a global agency audience. The book will be available February 2018.


Date: Wednesday 28th March

Time: 8:45am - 5pm

Venue: Kensington Swan, 18 Viaduct Harbour, KPMG Building, Auckland 1010


$495.00 + GST for Comms Council Members

Or $895.00 + GST for Non-Members

To register:

Kate Cronin-Smith

Comms Council Events Coordinator


Please advise any special dietary requirements

Further information from Marlen Smith, Industry Development Manager – 021 272 9998

See Comms Council Terms & Conditions here.