Meet the Best in Show and Media Agency of the Year Judges

Posted 2 June 2020.

​​Get to know the judges that made the tough calls for this year’s Best in Show and Media Agency of the Year awards.

Best in Show Judges

Anna Chitty - CEO, PHD China

​Anna Chitty is a globally recognised senior media leader who has worked across multiple markets including New Zealand, Australia, China and the US. Joining the Omnicom Media Group family in 2006, where she has helped land blue-chip clients including Pepsi Foods & Beverages, Unilever Greater China, Carnival Cruise Lines and GSK in the US, and more recently VW, HP, Huawei and Bytedance’s short video social platform TikTok into the China operation.

As CEO of PHD China, Anna is focused to building a culture of relentless curiosity, with the courage to challenge norms, and an energy to producing innovative communication strategies that contribute to business growth. Her dedication to fostering great talent, and a genuine love of her craft, has resulted in her PHD China team being the most awarded for the work they do for clients, and 2018’s Agency of the Year as awarded by Campaign Asia, and Mumbrella’s APAC Agency of the Year in both 2017 and 2018.

Throughout her career, Anna has been recognized by local and international award bodies, named media planner/buyer of the year Greater China 2010 by Campaign Magazine, a Top 18 Media Professional in China 2010, Campaign Magazine’s Women to Watch in Asia Pacific Marketing in 2014 and winner of Campaign Asia’s Women Leading Change Award 2018. Most recently, she was named ‘Business Leader of the Year’ by the International Professional Women’s Society in Shanghai in 2019.

Actively contributing back to the industry, Anna participates in international industry events as well as speaking around topics of management, corporate culture and diversity. She serves the industry representing China on the 2015 Cannes Lions media jury, chaired Tencent’s MIND Awards in 2017 and acted as Chairman of the Media Jury at 2019’s Spikes Asia Awards.

Kevin Malloy - Independent Director/Consultant

Kevin has extensive experience in advertising and marketing. He has just completed a 29 year stint with the global media agency Starcom. In that time Kevin spent 17 years away from New Zealand, living in London (9 years), Hong Kong (2 years) and New York (6 years.) Kevin was the Worldwide Media Director of the ad agency DMB&B before going on to hold several executive positions with the media agency Starcom, including CEO of Global Operations, while based out of New York.

Kevin also led Starcom’s two largest global clients, Coca-Cola and P&G. His global leadership role on the demanding Coca-Cola assignment lasted for 20 years and included assignment wins in major markets such as the US, China and Russia. This assignment necessitated a strong digital and ‘what’s next’ appreciation as Coca-Cola constantly looked to maintain their relevance and leadership in the ever-changing media and digital environment.

Kevin is now based in Auckland and has a number of key governance roles where his advertising and marketing expertise is put to use on the Boards of TVNZ (where he is Deputy Chair), Kiwibank and most recently NZ Cricket . He is also involved on the Boards of the charity organizations, the Dingle Foundation and Halberg Foundation. He also has an on-going consultancy role with Tourism NZ and most recently worked with Lion to help manage their media agency pitch procKeviess.

Kevin also led Starcom’s two largest global clients, Coca-Cola and P&G. His global leadership role on the demanding Coca-Cola assignment lasted for 20 years and included assignment wins in major markets such as the US, China and Russia. This assignment necessitated a strong digital and ‘what’s next’ appreciation as Coca-Cola constantly looked to maintain their relevance and leadership in the ever-changing media and digital environment.

Kevin is now based in Auckland and has a number of key governance roles where his advertising and marketing expertise is put to use on the Boards of TVNZ (where he is Deputy Chair), Kiwibank and most recently NZ Cricket . He is also involved on the Boards of the charity organizations, the Dingle Foundation and Halberg Foundation. He also has an on-going consultancy role with Tourism NZ and most recently worked with Lion to help manage their media agency pitch process.

Eddie D’Sa - CEO, Nord DDB

Eddie began his career at PHD in London in 1995, when it was a small independent agency, with just 30 employees. This career move was not entirely part of a master plan, having studied Pure Physics at university in London.He then moved to Norway to snowboard and also found time to establish the first strategic communication unit in a scando media agency, together with winning some bling in Cannes.

Following a 4 year stint at OMD Denmark where he established the first Creative Comms unit in the region´s media agency branch, he moved back to Norway as Founder of Naked Communications Nordic operations in 2004, in the early days of Naked´s growth outside the UK. From here, the Nordic expansion moved to include both Sweden and Denmark, with projects executed in over 20 countries from “little Norway”.

Following the sale of Naked and some time gardening leave backpacking solo through Asia, he returned to Norway with the critical skill of being able to say “cheers” in Japanese, Burmese, Korean, Sinhalan, Taiwanese, Laosian, Tibetan and Ladakhi (kanpai, aung myin parsay, geonbye, ciyars, ho ta la, Tham keo, sukbo dethang, cheers).

After establishing some startups in the marketing and tech world over the next 5 years, Nord DDB invited him to be CEO of Norway towards the end of 2018.

Chelsea supporter, snowboarder, Netflix binger.

Media Agency of the Year Judges

Mike Cunnington - Deputy Commissioner, IRD

Mike is a highly experienced change leader with a marketing background and has held senior roles in both the UK and NZ. Mike has a broad based marketing experience across a range of sectors including grocery, automotive and financial services.

Mike is responsible for Inland Revenue’s overall customer strategy, how IR understands and influences customer behaviour, bringing together data analytics, knowledge management, digital, marketing, corporate communications and relationships, and customer insight and ensuring Inland Revenue’s transformation is truly customer-centric.

Previously Chief Marketing Officer for NZ’s largest bank, Mike has had responsibility for all segments and full marketing mix from customer strategy to marketing communications. He las led highly successful integrations of ANZ and National Bank brands.

Mike enjoys leading and galvanising organisational change, working across businesses to create and drive high performing cross-functional teams and demonstrably deliver business objectives. He has extensive experience of building and utilising emerging data analytics and digital capabilities.

Jon Macdonald - Director, Contact Energy, Mitre 10, NZX and TradeMe

Jon has deep experience in consumer behaviour, technology, and the internet, and is a proven leader, CEO and director. He recently moved to a governance career, and is on the boards of Contact Energy, Mitre 10, NZX, Trade Me and Sharesies. Jon was the CEO of Trade Me for over 11 years, finishing up in July 2019. Over that time, Trade Me grew substantially and provided excellent shareholder returns, while being recognised as one of NZ’s best loved brands, and a great place to work. Earlier in his career, Jon worked in London for HSBC and Deloitte. Jon has a background in engineering and technology. He has a Bachelor of Engineering (Hons) from the University of Canterbury, and is a Chartered Member of the NZ Institute of Directors. He lives in Wellington with his partner and two kids.

Brent Smart - SMO, IAG Australia

Brent Smart is Chief Marketing Officer of IAG, Australia’s largest insurance company with leading brands including NRMA and CGU. Brent is currently Australia’s number 4 CMO, according to CMO magazine.

Previously Brent spent 20 years in the advertising business in Australia, New Zealand and the USA, working on Super Bowl spots, a Yellow Treehouse and lots of Cannes and Effie winning work. He was CEO of Saatchi & Saatchi New York and ran Colenso BBDO which was named NZ Agency of the Decade.

Originally from Melbourne which explains his love of footy, Brent lives in Bondi with his wife and 3 sons with weird accents.